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Remember View-Master? That hunk of plastic you held up to your face, stuck cardboard reels into and advanced through 3D images of landscapes, animals and cartoons with the satisfying pull on a lever. Well it's back and Mattel has Google to thank for helping drag the classic toy into the 21st centu...

February 13th 2015 at 9:00am 0 Comments
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THQ will target kids with a new multi-year, multiplatform "alliance" with Mattel -- that's for sure. What we're not so sure about is whether those targets are intended to be kids of the 80s or their kids of today. A news announcement reads like a who's who of garage-sale name drops: Barbie, Hot Whe...

January 5th 2011 at 11:00am 0 Comments
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"But mommy...it's like your Kindle and Daddy's iPod Touch! I want one NOW!" Yep, that's how the discovery of Fisher Price's iXL is going to go down in the Toys R US aisle, like it or not. In what we can only compare to a shrunken Entourage Edge, the $80 clamshell device is meant for 3-to-6 year old...

February 15th 2010 at 10:48am 0 Comments
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Heads-up: this post contains graphics unsuitable for viewing by not-yet-hardened 6 year olds. Now that you've read that (and hopefully shielded your youngin's innocent eyes from the image above), we're here to tell you that the unspeakable (though inevitable) has occurred. Yes, friends, dear Elmo L...

October 16th 2008 at 6:09pm 0 Comments
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After the whole Tickle Me Elmo craze a few years back, you just knew Fisher-Price was going to ride this wave until it simply couldn't stay afloat any longer. Elmo Live!, hailed as the "most innovative and engaging Elmo toy ever," will officially hit store shelves tomorrow (October 14th) for $59.99...

October 13th 2008 at 10:23am 0 Comments
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How does an adult -- a gamer -- explain Nintendo's strongly touted Wii Music without conveying an overwhelming feeling of dread? It's like the Fisher-Price version of music games and in some dark nightmare it could become a major hit. The skill required to play Wii Music is comparable to putting a...

July 19th 2008 at 10:25am 0 Comments
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It looks like those in need of a new Elmo toy for one reason or another have a new model to put on their wish list this holiday season, as Fisher-Price has just announced the new and improved T.M.X. Elmo "eXtra Special Edition." This one apparently boasts all the "eXtreme" features of the regular T...

November 8th 2007 at 1:38pm 0 Comments
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Limiting your kids' access to the treacherous internet isn't exactly a terrible idea, and while we highly doubt your three-year old would put itself in the path of a MySpace stalker, the Easy Link makes absolutely sure. This kid-friendly gaming platform aims to provide "a safe internet experience th...

August 7th 2007 at 10:17pm 0 Comments
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Alright Mattel, we see what you're trying to do here, and we don't like it one bit. Sure, cram a few "edutainment" titles down kids throats now and then, maybe even sneak some learning into an innocuous-seeming video game, but if you're going to make children go through all the trouble of freakin'...

February 12th 2007 at 10:10am 0 Comments