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Drakensang Online lands in Southeast Asia
Players in Southeast Asia will now be able to leap into the world of browser-based dungeon-crawler Drakensang Online. Bigpoint announced the expansion of Drakensang's market today, noting that the release marks the first time a Western European developer has worked with Southest Asia's Friendster social gaming platform. Drakensang Online will be offered as part of the Friendster X-Clusive series, which puts Bigpoint directly in contact with 115 million registered users across the region. The game has already launched in over 200 countries and boasts 19 million registered users. Here's Bigpoint chief business officer Jeronimo Folgueira from the announcement: As a region with increasing internet use and online gamer penetration, Southeast Asia comes with one of the most significant free2play markets worldwide. As a game changer in the region's business, Friendster is the right partner to deliver high-quality games to a sophisticated gaming community. [Source: Bigpoint press release]
Friendster reborn as a gaming site, wishes Facebook cared
Friendster's as good as dead to the western world (it hasn't really crossed our radar since 2002), but Forbes reports that the site is still huge in Southeast Asia -- though not for the reasons you might think. It was the original social network when in launched in 2002, but its acquisition by e-payment provider MOL Global in 2009 led to its reincarnation as a top online gaming destination for countries such as India, Indonesia and Malaysia. The new Friendster just officially emerged from beta as a game-centric site, and the remaining vestiges of its social networking past -- you can still add friends, after all -- are gamified with reward points. Moreover, owner MOL Global has added e-payments to the mix, letting users buy Friendster Coins to purchase virtual goods. Given predictions that the Asian gaming community will exceed 1 billion by 2016, the site's future is looking rosier than ever. That might lessen the sting of being plum blown out of the social networking game by the big dogs.
