GeoVector
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Microsoft licenses GeoVector's augmented reality search for local guidance (video)
After the ho-hum AR demonstration of Windows Phone Mango, Microsoft appears to be stepping up its game by licensing a mature set of technologies from GeoVector, (a company previously known for its defunct World Surfer application). While the details remain elusive, Ballmer's crew was granted a multi-year, non-exclusive right to use and abuse the pointing-based local search and augmented reality elements of GeoVector's portfolio -- surely capable of bringing Local Scout to the next level. While much of the technology relies on GPS and a compass for directional-based discovery, the licensor also holds intellectual property for object recognition (à la Google Goggles), although it's unclear whether this element falls within the agreement. Of course, Microsoft could have turned to Nokia's Live View AR for many of the same tools, but that would have been far too obvious. Just beyond the break, you'll find the full PR along with an (admittedly dated) video of GeoVector's technology.
