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At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more inter...

February 11th 2013 at 8:16pm 0 Comments
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After NASA's Curiousity attempts its tension-fraught landing on August 5th, you'll be able to get one yourself in the form of this Hot Wheels die-cast model. The 1:64 scale buggy will reproduce the gutsy rover's nuclear motor, drill, cameras and laser, while being a galaxy away from the $2.5 billi...

August 2nd 2012 at 7:57am 0 Comments
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Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorp...

February 10th 2012 at 6:10pm 0 Comments
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iPhone-controlled RC vehicles are a dime a dozen these days. But, ones as tiny as a standard Hot Wheels car? Those are little more rare. In fact, we only know of one such product -- iNitro Speeders from Mattel. The radio-controlled Hot Wheels racers won't hit 100MPH, but it also won't decimate your...

January 31st 2012 at 11:00am 0 Comments
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This week doesn't hold much for eager Wii enthusiasts, aside from Konami's introduction of its wildly-popular franchise Dance Dance Revolution to the platform. If you're looking for something else to play, well you might just be out of luck. Most of what's available doesn't look all too appealing, t...

September 24th 2007 at 11:15am 0 Comments