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This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for ...

6 years ago 0 Comments
June 1, 2008 at 4:30PM
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Promotional Consideration is a new weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our christening post takes a look at an Italian ad for the handheld that won Epica's silver award for Press last year. Check past the post break for...

7 years ago 0 Comments
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If you live in the UK and were hit by the advertising blitzkrieg that heralded the launch of the Wii, then you know this ad agency's work. Of course, you might have some opinions, be they negative or positive, about how the Wii was advertised in the region, so the news that the agency responsible (...

7 years ago 0 Comments
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Advertising agencies are trying everything from window shopping to fiber-optic cement walls to LEDs outlining a building in order to catch the ever-wandering eye of the consumer. The Leo Burnett agency, a graphical genius of sorts, has its latest breakthrough concept plastered on a Max Factor cosm...

8 years ago 0 Comments