NicuSebe

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  • Emotion recognition software knows you want ice cream

    by 
    Joshua Topolsky
    Joshua Topolsky
    07.16.2007

    Dutch researchers Theo Gevers and Nicu Sebe, known mostly for their work deciphering the Mona Lisa's smile, have created a face recognition system which can gauge a person's level of happiness. The scientists, working with the multinational goods-manufacturer Unilever, created a face-tracking algorithm which maps video of a subject's face into 3D regions, and then uses those regions to determine their level of pleasure. The tests followed European women's reactions to eating five different foods: vanilla ice cream, chocolate, cereal bars, yogurt and apples. Unsurprisingly, the scientists discovered that women enjoyed eating ice cream and chocolate far more than an apple or yogurt -- the latter even evoking "sad" expressions from 28% of test subjects. Unilever hopes to put the technology to work in creating products such as reduced-fat ice creams which elicit the same response as their full-fat counterparts, while the researchers will be launching a consumer version of the software sometime in August, as well as a website to analyze up to 1,000 user-provided photos daily.