It's hard to call the Xbox 360 anything but a success, but having missed some sales numbers, ringing up an extra unexpected $1b on the corporate card because of warranty issues, and still generally failing to make a profit, it looks like Peter Moore, who we just sat down with a few days ago, has stepped down from his embattled position as the ringleader of Microsoft's Xbox group. Successor to his role is Don Mattrick, who is taking over not just Peter's position as VP of Microsoft's Interactive Entertainment Business, but leading the group (including Games for Windows) entirely. Moore's new job? Prez of EA Sports, down in the SF bay area. Take THAT, Microsoft.

While Peter Moore wasn't exactly this forthright when chatting it up with us, it's not totally out of character for execs to lash out at rivals from time to time. In the latest chapter of CE-Oh no he didn't, we find Mr. Moore claiming that Sony's "long-term business plan of being successful in Japan is crumbling." Moreover, he continued to knock the PS3 by sidestepping questions of why the Xbox 360 has sold so miserably in the Land of the Rising Sun and suggested that Sony was the one that should be worried about "getting outsold six-to-one." As a finisher, Peter added that he had "built a business plan for Japan," and while sales have indeed been lackluster, he claimed that "Sony was missing its plan by much more" than he was missing his. Seriously, them's fightin' words there.

[Via DailyTech]

We got another opportunity to catch up with our pal Peter Moore, the man at the top of the heap over at Microsof'ts Xbox division. We chatted it up about the usual stuff: games, Microsoft's E3 presence, the 360 warranty debacle, and what's up with all the special edition stuff Microsoft keeps pumping out.

So, any new tattoos this year?

None. Out of limbs. You were there the other night...

What, no chest piece? You've got legs, too.

No, my PR handlers would -- well, I'm game for a lot of stuff, and then they go, "No, I don't think so."

You could do full sleeves, the back...

I think the next thing would be what's (horribly) called a tramp stamp... [laughter]

So no tramp stamp for Peter Moore, unfortunately. So last time when we spoke with you last year, your competition hadn't launched yet. So you guys were kind of in a unique position to be the first next gen company out of the gate. Your system, you know you have a lot of second wave titles showing up. Even though the Wii was certainly a phenomenon at last year's E3, there was a lot of excitement about the Xbox. So now here we are, a little over a year later obviously and your competition has launched, in your own press conference your materials show that the Wii is -- not by much -- outselling the 360.

Numbers don't lie!

So where do you think the 360 stands in terms of your competition? You have the Wii that's actually outselling the 360 and you have the PlayStation 3 which obviously isn't although, sales have increased after the price drop. So where...

Apparently they have. I haven't seen any independent data that supports that.

Xbox's director of product management, David Hufford, said to Bloomberg yesterday that "We are well aware that the sweet spot of the market is really 199 bucks.'' Peter Moore and Albert Penello, the big guys of Xbox marketing, also stated that the company needs to "expand our demographic" and build content that appeals to people other than the 20-something males (in other words: "hello Moms!"). Why exactly Microsoft has decided to take the metaphorical mouth freshener at this point isn't quite clear, although we're guessing it comes down to an attempt to differentiate the Xbox from the PS3 in the minds of household purchasing decision makers and take a little sheen of the Wii's apparent domination of the lucrative casual gaming market. Hey, if these veiled marketing quotes eventually means cheaper consoles, who can complain? Microsoft, just cut the prices all-freakin'-ready.

[Via Joystiq]

Alright folks, the merry-go-round on this one is apparently grinding to a halt, as recent reports are finally clarifying a statement made way back in January of last year by Peter Moore in regard to Blu-ray making nice with the Xbox 360. Mr. Moore's insinuation that Microsoft's latest console had "the flexibility to adapt to consumers' needs" was purportedly taken way out of context, as a post on the firm's Gamerscore Blog boldly proclaims that these reports were "completely incorrect," and further crushed any remaining hope by stating that Redmond is "fully committed to HD DVD and has absolutely no plans to support other optical formats." Hey, at least you can pull the trigger on that standalone BD player you've been eying now, eh?

[Via GamesIndustry]

There's no question that the PS3 version of the Folding@home project has been an unbridled technological success, not to mention a public relations boost for Sony. Folding@home on the PS3 has more than doubled the overall computational power of the distributed supercomputer in terms of raw Teraflops, and given PS3 owners the chance to increase the warmth and fuzziness factor that comes from aiding medical research. Peter Moore of Microsoft has gone on record by saying that the Xbox 360 could also join the project, although he made sure to include a jibe at Microsoft's primary competitor by mentioning the 360's much larger install base, and quoting Xbox 360 processor's "equal power to the PS3." He even went so far as to cast doubt regarding the value of the 250,000 currently registered PS3's on the program, saying that "we'll continue to look at this and see whether there's real value." We're forced to ask: how is this kind of attitude in aid of the project? By reducing something as noble as the Folding@home project to a PR battle, Moore's indication sounds bitter and petty. He might as well have said, "ok, we'll fight disease, but only 'cause the Xbox 360 is better than the PS3." The irony is, it probably isn't.

Like many baby boomers, even Xbox chief Peter Moore is getting a little confused by all the buttons and joysticks being crammed onto modern gamepads, and some recent comments he made may indicate that Microsoft is actually working on ways to dumb-down the increasingly complex controller. In an interview with Gamertag radio, Moore seemingly put the "shoulder buttons, triggers, analog sticks, and d-pads" on today's controllers in a negative light compared to the "old Atari 2600 button-and-stick, which everybody could pick up and have some fun with." Even Moore's 14-year-old daughter reportedly finds the 360 controller somewhat confusing, with the man himself mentioning that Microsoft is "doing a lot of stuff there," but that they won't release a product that's not "intuitive and innovative." We're all for input devices being as intuitive as possible, but instead of wasting time trying to innovative, maybe Microsoft should just cave in and adopt a certain technology that's already proving to be pretty popular.

This morning, Vlad Cole and I had an opportunity to chat with Microsoft's Peter Moore, the man responsible for marketing the Xbox 360. When we last pinned him down at CES, there were still so many unanswered questions about the competition. After Sony and Nintendo's keynotes at E3, not to mention their own, the time was ripe to ask him about a portable Xbox, the Nintendo Wii complementing the Xbox 360, the Sony Dual Shake controller, and where he got that ink on his arm.

Forgive me if I interrupt you, if I hear something that I already heard at the press briefing, I might cut your answer short a little bit. Congratulations on Gears of War. Everyone is saying it looks and plays awesome. It actually appears to be head and shoulders above everything we're seeing on the show floor. Is that a conscious choice to keep it off the floor itself, so that the comparison gap doesn't pop?

No, not really. I think the idea is that the game deserves hands-on. We're trying to show it to as many people as we can up here. The team at Epic is really so conscious of the quality of what they're doing and presenting that bringing them up here, we'll get thousands of people through in the end, they churn people through pretty quickly, there was no conscious effort, no.

So where are the rest of the games that look this good?

Here? That depends on your ... you tell me. What is it that you think is missing?

There does appear to be a gap in quality between that and everything else. It's just head and shoulders above. We're wondering if there are other titles that will match that by the time they come out.

Quality of gameplay, graphics, depth, immersion? It's all subjective. I'm biased on all of them. Games like Crackdown: different visual style, different genre. But, it's coming together really well.  Mass Effect. I was on some blogs last night where people are spending some time on it and are really impressed with it. Dave Perry and a few other people wrote some really strong stories about Mass Effect. That's a weird question ... I mean, which of my children do I love more?