The Pet Shop Boys embed QR codes in latest Orwellian video
[Thanks, ZSW]
Read -- Integral video
Read -- About QR codes
Posts with tag QrCodes
[Thanks, ZSW]
Read -- Integral video
Read -- About QR codes
Rakuten exploits cameraphone craze for advertising purposes
Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a [Via Physorg]
NYT goes to Japan, discovers QR codes
Don't get us wrong, we have a special place in our robo-hearts for the Grey Lady, but you know we're gonna get a little chuckle about today's billowy two-pager on this totally new thing called QR codes that the Japanese have been using for, um, years. (And that we've been writing about for some time as well.) Still, we're not exactly balking since we do love QR so very, very much, and anything that could be done (including New York Times exposure) to faster integrate it into connected lives is something you know we're down with. Next up from the NYT's Japanese dispatches: a new phenomena sweeping the nation, an adorable character named "Hello Kitty".
