Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

In a year in which the OLPC foundation turned attention on its child-optimized OLPC stateside and Palm's backbone curved as it contracted Foleosis, an unlikely ultraportable rose to capture enthusiast praise.

Arriving late and at twice its original touted price of $199, the Asus Eee has succeeded in the muscle-driven PC market with modest screen size, processor, RAM and storage specifications and solid (but not outstanding) battery life. Its name and design philosophy take unabashed cues from Nintendo's Wii. And like its inspiration, it's been a budget-conscious blockbuster.

Reuters reports that Asus is now shipping 20,000 of the 2 lb. mobile computing quasi-appliances every month. The Taiwanese manufacturer has been so encouraged that it has raised its global forecast to five million Eees by the end of 2008 as it aims at becoming the fifth largest notebook PC company by 2010. Those are the kind of numbers that could make the top four take notice, setting off a frenzy of melodramatic pound-shedding to rival The Biggest Loser.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Imagine a history in which broadcast television programming was not sent directly to television sets. Rather, it was sent to another, more expensive device in the home with a smaller screen. If you paid $40 per month, you could access at best only about 10 percent of the shows you really wanted. These shows were available on demand, but under ideal conditions needed a few minutes before you can start watching them. Furthermore, to watch them in the comfort of your living room, you had to rely on a slow, unreliable connection between the box and the TV set.

This bleak situation characterized the state of much broadband video at the debut of Vudu earlier this year. Vudu's $400 glossy black box sports a curvy perimeter that is a bit taller than an Apple TV. It delivers instant access to about 5,000 movies (with capacity for double that amount) using a slick and sophisticated combination of local caching and distributed computing. Rent or buy the movie and it starts playing. Vudu just introduced its first high-definition movies -- the Bourne movie trilogy, offering the high-definition media-free version of The Bourne Ultimatum for sale for the first time.

The physical version of that movie is available exclusively on HD-DVD, but with Vudu you don't have to worry about the alliances of studios or video rental chains. The company has struck deals with all major studios and the Vudu device is hundreds of dollars less than dual-format high-definition disc players from Samsung and LG Electronics. On the other hand, nearly all of its content is more of a quality match for the dirt-cheap and universally-supported standard DVD player today.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Last week''s Switched On discussed some of the similarities and differences between Amazon's Kindle and the Sony Reader. Where the Kindle really sets itself apart, though, is more in the buying of books than reading them..

The sleek Sony reader costs $100 less than the Kindle and relies on PC software for book purchases.The model for the Sony Connect integrated software and bookstore was the pairing of the iPod and iTunes, a system that has worked so well for Apple's digital music players that the Cupertino-based company made it the basis for all media downloads with an inherently connected device, the iPhone. But just as Apple brought the sensibility of desktop software to cell phones, Amazon has brought its legacy of convenient online retail experience to bear on its reader.

As with its Web-based store, Amazon has stressed the value of a broad selection of content. This is critical in a device that features access to books (or commercial video), since consumers don't have easy and legal access to this content the way they did with CDs for the iPod. The Kindle store has about 90 percent of the New York Times' top 100 bestsellers, and over 90,000 titles in all. This dwarfs the selection available in Sony Connect bookstore. And the purchase process is as smooth as a paperback book cover. Amazon has been such an innovator in online commerce that Apple licensed its patent for one-click purchases on its Web-based store and in the iTunes store.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Naming a product "Kindle" might be a bit unusual for a company named after a giant waterway. Did Amazon have visions of Fahrenheit 451 for its electronic book reader? Perhaps, at $399, the product is aimed at those who have the kind of paper to burn that is legal tender for all debts, public or private and not involving iPhones.

Regardless, Kindle is far from the epilogue for paper-based books and won't materially alter the course of Amazon's river of reading revenue for some time. On the other hand, the grapheme-strewn box of Kindle notes the word can also mean to "inspire" or "stir up." And the oddly-shaped tablet's wireless commerce capabilities herald big changes for several related industries.

Kindle, as Sony recording artist and pop chart fugitive Billy Joel might have said in 1989, didn't start the fire. Amazon has become the second player to enter the embryonic electronic ink-based book reader market in the U.S. after Sony's introduction of its Switchie award-winning Reader. Both products offer excellent readability using electronic ink display technology and are tied to stores controlled by their manufacturers.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

For nearly as long as the Internet has had value to average consumers, companies have sought ways to deliver its infotainment more conveniently. Early efforts such as WebTV, the hackable Netpliance i-Opener, and the MSN Internet Companion suffered from slow dial-up access and unsavory subscription plans. Portable wireless efforts using inexpensive distribution networks such as the paging network (Ambient Dashbard) or FM radio (MSN Direct watches) have struggled with information presentation interfaces and breadth of content.

While most of these devices have been marketplace failures, the quest clearly continues. Much of the attention yesterday around Android and the unveiling of the Open Handset Alliance revolves around getting a better Internet experience into the mobile phone, the clear payoff for Google.

Chumby, the open source, Wi-Fi-savvy, touch screen-enabled, accelerometer-equipped bit bag represented by what appears to be a mutant octopus, has been tossed onto this treacherous trail of Internet appliances. Chumby resembles a portable GPS device such as the TomTom Go or Garmin StreetPilot C330, but with a rear that hasn't been to the gym in a couple of years. Instead of displaying directions, Chumby can display Flash Lite widgets from scores of content providers. These include, for example, movies from FimCritic.com, weather updates from The Weather Channel, "news" from MTV, and even SAT vocabulary words from fear profiteer Kaplan.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Continued from last week's Switched On.

The Chumby control panel is activated by pressing a subcutaneous button and provides options for manually browsing widgets and keeping one on the screen or switching among channels. Most widgets have limited configuration options but you can add multiple widgets to a channel to compensate for this. For example, one horoscope widget can be set to Libra while another is set to Aries. Currently, only one channel can be active at a time. However, it can be time-consuming to get to a particular widget, particularly if it's not in the active channel.

The control panel also includes a "Night" button" which puts Chumby on its lower brightness setting and turns the screen black except for a very faint clock. Chumby has a built-in dual alarm clock application and can play iPod playlists if the digital music player is connected to one of its two rear-mounted USB ports. This charges the iPod, unlike the line-in jacks of many "MP3-compatible" alarm clocks. Chumby would benefit from a way to specify certain widgets as favorites. Holding down its top-mounted button could bring up a thumbnail grid that would streamline the process.

Clearly, the value of Chumby is dependent on its content. The company offers the versatile widget player for $179; probably the closest comparable product is a midrange iPod dock with which it compares favorably in terms of value. Chumby also costs $120 less than Nabaztag, the Wi-Fi-enabled digital rabbit that features light patterns and moving ears..However, there's little on the network today that would be considered critical information and even the Chumby Web site concedes that there's nothing on the network that isn't accessible via a PC. Chumby Industries notes that it is still selling mostly to opt-in "insiders" and will expand its content offerings next year beyond today's slide shows while beefing up the content offerings.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. This week's marks the column's third anniversary:
Entering the market with smaller dimensions and a lower price than television bridge products such as Apple TV and the Xbox 360, SanDisk's TakeTV is unconcerned with DHCP, WPA, SSIDs and several alphabetical dalliances of IEEE 802.11. In fact, it eschews any kind of direct home network connection, returning to that tried-and-trod transfer known as "sneakernet." Using portable physical media as a liaison between devices goes back at least to the early days of the floppy disk and was revived a few years ago by the USB flash drive.

Indeed, the latter is at a basic level the portable component of Take TV, a large, flat flash drive with four or eight gigabytes of SanDisk's trusted flash technology. The flash drive component docks into a video adapter that connects to TVs, but can take advantage only of an S-Video connection at best. When not connected to the television, it also snaps into its own minimalist remote crowned with an oversized Play button.

By design, using TakeTV is very similar to using a flash drive; simply drag and drop video files onto the flash drive component. TakeTV is a certified DivX device and also supports XVID and MPEG-4. Videos shot with a Flip Video camcorder played back perfectly. However, the popular Windows and Mac formats of WMV and H.264 are not yet supported; Apple's Leopard instructional video was not recognized.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

The better part of a trade show keynote and six months of anticipation preceded the iPhone's launch, but a casual post on Apple's Web site signaled its relaunch as a platform supported by third-party native applications. Apple's attempt to protect the security of a wireless network by encouraging Web 2.0-based applications taking advantage of Ajax technologies could not realistically mimic the capabilities provided by native applications, at least without some way to provide offline functionality using developing technologies such as Google Gears. Furthermore, there were a host of utilities that have evolved on other smartphones (such as system-wide search or alternative input methods) that were beyond the scope of such an approach.

So, come February, Apple will return to its PC heritage and extend its party to third parties. Developers get their iPhone. Users get their applications. And normally reticent bloggers emerge from their keyboards and podcasting microphones like woodland creatures after a storm, just a little more likely to share their timid opinions with the world. Unfortunately, the rationale of all iPhone hackers cannot be swept away as easily as a fingertip switches among open Web sites in the iPhone's Safari browser.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

Inventions and incentives have fueled the those using voice over IP to battle the imposing inertia of landline incumbents, as well as the cellphone's continued cannibalization of long distance. The list of disruptive newcomers is long: cable companies offer adapter boxes for analog phones; a variety of companies have extended Skype via solutions that are both tethered to the PC and that operate over WiFi networks; and recently, Ooma (which will be discussed more in a future column) has made the tempting offer of free domestic long distance for life with the purchase of its $400 Ooma hub, which delivers additional benefits such as web-based voicemail and the functionality of a second line without a second phone number.

Into this crowded field has jumped magicJack, the brainchild of Dan Barislow, who developed the "10-10-xxx" phone numbers that enabled consumers to bypass their long-distance carrier more than a decade before the first Skype icon emitted its ascending loading tone. About the size of a double-wide USB flash drive, magicJack has a standard phone jack on its back that allows you to plug in any standard touch-tone telephone handset from a leading-edge DECT phone to an old princess design.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

The iPod and iTunes haven't ostensibly suffered for (and have arguably gained from the) lack of a subscription music service. However, while such services have proven a tough sell to consumers at large, they have their benefits. One is the general liberation from the 30-second sample, a tiny prison of time that makes it difficult to engage in meaningful music discovery, the silver lining in the digital cloud that has been raining on the music industry for so many years.

In contrast to Rhapsody, Napster and Microsoft's Zune Pass, which offer several ways within their software for subscribers to hear full tracks in which they might be interested, Apple has recently turned "out of band" for music discovery. The high-profile announcement with Starbucks at the introduction of Apple's latest round of iPods brings the portable devices to where the free music is rather than vice versa. Among Apple's portable music players, the automatic track identification works only with the iPod touch and the iPhone. However, the flat-panel televisions in New York City Starbucks locations also note PCs and Macs as suitable (and prevalent) clients for purchasing music played at the popular coffee retailer.

An encouraging aspect of the collaboration between Starbucks and Apple is that the right company is making the brown product. However, one hot spot of trouble brewing in this Half-n-Half is that one can listen to the music only at a Starbucks location. This begs whether Apple would continue such a partnership when the iPhone finally gets access to 3G (perhaps to the scandalous exclusion of AT&T) or whether it or another device such as the iPod touch embrace WiMAX. But extending access to Starbucks' percolated playlists need not wait for such wireless advances. The two companies could enable access via a simple option in iTunes that would stream Starbucks' Hear Music XM station -- or an equivalent -- via any broadband connection.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

Microsoft's footprints mark nearly every pathway to the digital living room. On the rich client it offers the software for Media Center PCs with living room-friendly form factors from Sony, Alienware, and a number of companies in the custom installer market. It also sells the hardware for the Xbox 360 -- the best-selling product that can stream content from a PC. On the thin client side, it continues work on its Microsoft TV platform for set-top boxes and offers its own IPTV client of sorts with MSN TV, which can also stream content from a television.

The Xbox 360 was the first Media Center Extender that could stream high-definition content from a Vista PC, raising the question whether Microsoft would bring back third-party Media Center Extenders. After all, the first round of Media Center Extenders released in 2004 by Linksys and also offered under the HP and Dell brands sold poorly, and their video performance was so much of a dog that it had to be rescued from Michael Vick..

Undaunted, Apple went ahead with its own digital media adapter, Apple TV, which used 802.11n and a hard drive to overcome some of the problems associated with previous products. And this month, Microsoft raised the stakes again with a Media Center Extender platform and its first partners Linksys, D-Link and Niveus. HP also announced that it would be supporting Media Center Extender in its MediaSmart televisions. Previously, the PC giant had pursued a more streamlined user interface for getting content from the PC and broadband and had exited the living room PC market earlier this year.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

Paramount's recent announcement that it would (again) release future titles only in HD-DVD shifted that format's position in the high-definition disc war. HD-DVD had been resting on Universal's shoulders in terms of exclusive studio support. Paramount made sure to point out that Dreamworks' animated features would be exclusively on HD-DVD because it knows that parents don't want to have to tell their kids that they can't watch Shrek on that device, at least not in the full resolution of his flatulence jokes.

The Blu-ray Disc Association fired back to this blow after a few mixed retailer wins with Blockbuster, Target and BJ's by noting the strong supply of Blu-ray titles in the queue and the planned Blu-ray release of Disney's "platinum" titles, the crown jewels of the Magic Kingdom. Transformers Director Michael Bay then became one of the Bad Boys by dropping a Pearl Harbor-sized bomb on Paramount regarding its decision in a blog post since deleted and retracted, leading to speculation it was really the Decepticon version of Michael Bay that made the original posting.

The resulting world order has Disney, Lionsgate, Fox and of course Sony Pictures all exclusively on Blu-ray, Universal and now Paramount/Dreamworks exclusively HD-DVD, and Warner backing both putting its "Total HD" two-sided wonder on the back disc burner as it ponders exclusivity. As one PC vendor recently told me, "There are a lot of big checks being written."

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

I glanced at the clock, 1:36 PM. Perhaps I should not have gotten my hopes up. For weeks I'd been exchanging e-mail with an elite hacker who promised to speak with me about the latest attempt to free hardware from the shackles of manufacturers that bind it, sticking it to such companies by making their products more desireable.

Just then, Skype lit up like a flaming notebook battery. It was the notorious hacker 5m0kNcR4K. A shadowy figure in the videoconferencing window spoke in a disguised voice.

"I'm in ur Skype, grantin' ur interview. Do not try to identify me. By using advanced digital video effects, I have pixelated my facial image, put myself in silhouette, and added a big blue dot in front of my face."

"What video effect makes it look like you have bunny ears?"

"Oh, that's just a mask I picked up at Party City."

"We could have just spoken by phone, you know. Or just used VOIP. Besides, I thought we were set to talk at 1 PM."

"I thought 13:37 would be more appropriate."

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

As most Americans were getting ready for a peaceful Labor Day, it was war between Apple and NBC as the two companies couldn't agree to terms for carrying the network's shows on iTunes. A punchy media had a field day with the headlines -- Apple "Scrubs" iTunes Contract, NBC, iTunes Headed to Divorce Court, and Apple Peels Back NBC-iTunes Deal were just a few of the laf riots.

Apple said that it moved to act in the interest of consumers, but the financial impact for both companies is practically nil. Engadget's sister blog TV Squad posted that it wasn't about the money for NBC, but about the flexibility to bundle programming.

We are very early in the era of downloaded video. As long as this continues to be an opportunistic purchase, e.g., "I missed that episode last night," the market could probably bear more than $1.99. Where it breaks down is looking at buying TV shows as an alternative to DVD or subscribing to cable or another TV service provider (even though the big NBC hits are all on broadcast television). The comparison between getting shows via iTunes versus, say, a DVR is something that Switched On has addressed previously, and another Engadget column even ran the numbers.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

Last week's Switched On discussed some of the promise of WiMAX as delivered through Sprint's Xohm service. There are at least three larger open questions about the prospects for WiMAX, particularly as an embedded technology. First, we now know more about how the service will be offered, but we don't know at what prices it will be offered, at least for the blanket subscription. Web surfing on an EV-DO connection may not quite rival a home broadband experience, but it's often more than adequate for most Web tasks. WiMAX will certainly have to be priced significantly below the $60 per month that today's operators charge as an add-on to a wireless subscription or whatever they may lower prices to by 2008 and 2009.

Second, while the idea of not charging a subscription for embedded access is a step toward ubiquitous wireless access for devices, it is far from a guarantee of adoption, particularly in a competitive consumer electronics category. Embedding such products exacts a premium both at the cash register and in terms of battery life. Both the PSP and Nintendo DS include WiFi, but digital camera manufacturers have struggled with it outside of the professional market and it isn't in any mainstream camcorder.

While the Zune and especially the Sansa Connect have some interesting features built on WiFi (as should the Slacker portable player due later this year), neither has come close to rivaling the iPod, which (at least up until this point) has lacked an FM radio, much less a a data radio. However, there's a strong argument that WiFi's limited coverage makes it far less useful than WiMAX (imagine if you could only use your cell phone at home or at a coffee shop).

Last week's column discussed some of the niche devices that are slated to appear early in the Xohm rollout. However, while there are certainly strong pockets of growth among digital cameras and MP3 players, their overall growth is slowing in the U.S. (and camcorder units are declining) as average prices drop, making it more difficult to cram in new features such as WiFi and WiMAX. Saturation is driving this more than cannibalization from the cell phone.

Xohm can help its own cause. If it can breathe new life into existing devices or help spur new popular ones (say, a wireless, portable DVR / video viewer), it will drive demand and differentiation from the cell phone. However, as Sprint embraces retail consumer electronics, it will see that -- on some level -- the enemy is itself, a familiar position for a company that has juggled hosting the wireless networks of Helio, Disney Mobile, its cable joint venture Pivot and its own Boost.