SkippableAd
Latest
YouTube heralds arrival of in-stream ads, built-in annoyance for mobile devices
If you've made it a habit of viewing YouTube videos on your mobile device in an effort to flout the site's pre-roll ads, your days of bliss are quickly drawing to a close. Today, the site implemented TrueView in-stream ads for the mobile platform, and like you've become accustomed to on the desktop, you'll begin to notice these commercials on your smartphone and tablet. Now, we get the need for content producers to make some coin, but the move certainly represents the end of an era. Fortunately, just like on the desktop, you'll have the ability to skip these ads after five seconds. Maybe now, you can take pride in making an independent producer rich beyond imagination -- or, at least helping them buy some lunch.
YouTube to intro skippable ads, world to never watch another ad on YouTube
Google's senior product manager, Baljeet Singh, has announced that YouTube will introduce skippable ads later this year. Singh said YouTube has been "playing around" with skippables for the past three quarters, and it's decided to allow users a choice of which ads they see within videos. Apparently YouTube's research shows that user's viewing of an ad varies dramatically based on the quality of the ad, which is not surprising in any way. We'll say this, though: no matter how high quality the ad, we have a feeling we'll be skipping it.
