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You don't see many lenses pop up 'round these parts, but Sony's new 500mm f/4 G SSM optic is impressive enough to warrant some hands-on attention. We spotted the new A-mount telephoto mounted on an Alpha A77 at Sony's booth at CP+ 2012, and queued up for a chance to take some shots. The lens focuse...

3 years ago 0 Comments
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Remember the NEX-7? Ever since a days-long shooting session back in September, Sony's prized mirrorless cam has eluded us -- and the rest of the world. As you may recall, the flagship Alpha ILC was hit by the Thailand floods, resulting in delay after delay, eventually missing the holiday shopping s...

3 years ago 0 Comments
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It's been a long time coming, but the patience has paid off with Sony's A77 finally getting its first pro review. Sure, the $1,400 cost of entry (body only) will weigh heavily on even the most enthusiastic cameraman conscious. But, what's a few hundred dollars when it comes to a camera that Popul...

3 years ago 0 Comments
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When it comes to cameras, digital SLRs are a breed all their own. Many DSLR owners don't upgrade their bodies often -- if at all -- and even fewer would consider a switch to a competing camera system, especially after investing in a handful of high-end lenses. Manufacturers need to push innovation...

3 years ago 0 Comments