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  • World's largest HD screen makes its debut tonight during NASCAR All-Star race

    by 
    Richard Lawler
    Richard Lawler
    05.21.2011

    Keep your (reasonably sized) HDTV tuned to Speed Network this evening to check out the world's largest HD screen for yourself, when it makes its debut during the festivities for the NASCAR Sprint Cup All-Star Race. According to a tweet by the Charlotte Motor Speedway the debut should happen at about 6:50 p.m., and the main event race is scheduled to start around 9 p.m. Panasonic and CMS partnered on the new screen and are paying for it by splitting advertising revenue including ads that will appear during the race and promotions like the History Channel's sponsorship of a NASCAR Nationwide race next week. We've already seen virtual racing on the screen when Dale Earnhardt Jr. played some iRacing on it but tonight is the first time the 16,000 square foot 720p LED screen will see real racing action.

  • NASCAR upgrades Coke Zero 400 to 3D July 3 on PC and DirecTV

    by 
    Richard Lawler
    Richard Lawler
    06.21.2010

    It's time to add another 3D sporting event to your calendar, now that NASCAR and Turner Sports have gone public with plans for a 3D broadcast of the Coke Zero 400 July 3. Viewers can watch on DirecTV or online via TNT RaceBuddy. The hardware requirements for PC viewing are similar to those from the Masters broadcast, and we don't expect to hear DirecTV is in a more sharing mood than cable companies were then, so it will probably be the only option to watch this on TV. NASCAR is promising two custom feeds for the 3D broadcast, with one consisting of strategically placed track side cameras, and another focused on pit road. We're really waiting for a 3D Gopher Cam, in wall cam, and roof mounted cameras, but those can probably wait for the second race that airs in 3D.