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There's been much buzz these past couple of days around the leaked images and videos of the 4th generation iPhone. Despite the current hubbub, secrecy is at the heart of the Apple ethos, and it serves two primary purposes: to protect trade secrets, and to create a buzz. When products leak, it's lik...

April 19th 2010 at 10:30pm 0 Comments
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As you may recall, we weren't exactly overflowing with praise for Apple's new polycarbonate unibody MacBook in our review a couple of months back. It's not that it's a bad laptop (though it does certainly have some shortcomings), it's just that it didn't quite feel like $999 of laptop. But $728? No...

December 29th 2009 at 1:06pm 0 Comments
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Quietly unveiled alongside the 27-inch iMac and the Magic Mouse was this: Apple's attempt to force the unibody construction that we've already seen used on its MacBook Pro into the lowly MacBook line. This 13-incher didn't revolutionize Apple's low-end laptop line, but it did add a pinch of style a...

December 12th 2009 at 12:44am 0 Comments
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We'll just come out and say it: we're totally underwhelmed by the new plastic MacBook. Hell, we were underwhelmed by the old plastic MacBook back in June, when we reviewed the refreshed unibody MacBook Pros -- we said we were "honestly left wondering" why the $999 plastic model continued to exist w...

October 22nd 2009 at 12:30pm 0 Comments
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Like a bat out of hell, Apple has just shuttled a new, unibody MacBook in the gadget world's direction. The new model -- which looks like an arctic, glossy version of the familiar 13-inch MacBook Pro line -- will be landing in stores today (yes, today), with a familiar price tag: $999. In terms of...

October 20th 2009 at 12:02pm 0 Comments