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TUAW TV Live: Cookin' with Steve and Megs
No, we're not going to go all Bobby Flay and Giada De Laurentiis on you. Instead, we're going to be talking about Mr. Tim Cook, CEO of Apple and the honored guest at the opening of the DX Conference in Rancho Palos Verdes, California last night. There's all sorts of blather being read into what Cook said -- or didn't say -- Tuesday evening, so we're going to cut through the cryptic answers and try to figure out if there's any meat at all in this buffet of words. Below, you'll find a Ustream livestream viewer and a chat tool. The chat tool allows you to participate by asking questions or making comments. You can also choose to watch the show on Justin.tv if you wish, by visiting our portal at http://justin.tv/tuawtvlive. In either case, you'll be watching the show in glorious HD! If you're driving somewhere and would like to watch TUAW TV Live while you're stuck in traffic, please don't -- keep your eyes on the road! However, if someone else is doing the driving, you can watch the show on your iPhone and join the chat by downloading the free Ustream App. It's a universal app and is wonderful on an iPad, both for viewing and participating in the chat. We'll start at about 5 PM ET, so if you're seeing a prerecorded show, be sure to refresh your browser until you see the live stream. For those of you who are not able to join us for the live edition, you'll be able to view it later this evening on our TUAW Video YouTube channel and as part of the TUAW TV Live podcast viewable in iTunes or on any of your Apple devices.
Tim Cook joined Apple because even 'when customers got mad at Apple, they'd continue to buy'
It's epic storytelling time at AllThingsD 10 as audience Q&A has begun, with Apple CEO Tim Cook opening up on why he came to join the company in the first place in response to a question from Lance Ulanoff of Mashable. To hear him tell it, an executive search firm came calling and he wasn't pressed -- until five minutes into his meeting with Steve Jobs. We'll let him tell it: It was a very interesting meeting. Steve had hired an executive search firm to find someone to run operations. They kept calling, and eventually I said 'Okay, I'll talk.' I flew out Friday on a redeye for a Saturday morning meeting with Steve. The honest-to-God truth, five minutes into the conversation I wanted to join Apple. I was shocked. Why did I want to do it? He painted a story and a strategy that he was taking Apple deep into consumer when I knew others were doing the exact opposite. I never thought following the herd was brilliant. He told me a bit about what would late be named the iMac, and I saw brilliance in that. I saw someone unaffected with money, and that has always impressed me when people do indeed have it. Those three things to me to throw caution to the wind and do it. I went back, and resigned immediately. Did I see the iPad and iPhone? No. What I saw was this: Apple was the only technology company that I knew of, including the one I was currently at, that when a customer got mad at a company, they'd continue to buy. If people got mad at Compaq, they'd buy Dell. If you were mad at Dell, you'd buy IBM. But an Apple customer was a unique breed; there's this emotion that you just don't see in technology in general. You could see it and feel it at Apple. When I looked at the balance sheet of the company, I thought I could do something in turning around a great American company. Whether you call it the reality distortion field or simply a strong brand attachment, it was enough, along with Steve Jobs' vision, to lure Tim Cook to work at Apple even when things weren't going so well back in 1998. Can he keep the shield generators running as CEO? Time will tell.
Tim Cook: 2.7 million Apple TVs sold already this year, TV is 'area of intense interest'
Still pontificating onstage at D10, Apple CEO Tim Cook was inevitably queried by Kara Swisher and Walt Mossberg about the ongoing Apple TV rumors, though for now he only referred to the company's existing set-top box. He revealed that Apple sold 2.8 million of the hockey pucks last year and has already moved 2.7 million in 2012. As Steve Jobs did repeatedly before him, he mentioned that TV is something "many people would say that this is an area of their life that they aren't pleased with" and explained Apple's key questions: Can we control the key technology? Can we make a significant contribution beyond what others have done in this area? Will this product be one that we want? Walt pressed for more info and even dug into the Apple TV's limited content offerings, but Cook quickly shut things down (to knowing laughs from the audience) without revealing any plans for a TV set, IPTV service or anything else. He did however say that he doesn't think Apple "has to own a content business", as Netflix, Amazon and Google are developing, indicating that it hasn't had an issue (for the most part) getting content. Check out our liveblog for the minute by minute quotes here.
Tim Cook: 'I want there to be' Apple products made in America
Apple CEO Tim Cook is currently being interviewed by AllThingsD's Kara Swisher and Walt Mossberg, and took time to answer the question of whether or not Apple is interested in manufacturing any of its products domestically. While pointing out that it does source components locally, including glass for the iPhone made in Kentucky as well as CPUs for the iPhone and iPad made in Austin, Texas by Samsung, Cook indicated he "hopes" final assembly could be done in the US. Initially repeating "I want there to be [manufacturing in America]," he closed with "we will do as many of these things as we can do [in America], and you can bet that we'll use our influence to do it." Check out our liveblog for all the quotes on this and more, unless of course you're already planning a trip through the rolling hills of Kentucky to stock up on back glass for your iPhone.
