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Glitches and bugs can ruin even the greatest of multiplayer games (looking at you MW3 Javelin Suicide Bomb). But thanks to a pair of cutting-edge analytics tools, Halo's dev team can find and fix these coding hiccups before they become memes. Senior researcher Rob DeLine recently explained how the...

June 18th 2015 at 4:31pm 0 Comments
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In order to serve up its song suggestions, Pandora collects listener data based on those thumbs up and thumbs down votes you tap in. The music streaming option announced today that it acquired Next Big Sound: an analytics company that will help turn that data into valuable marketing (read: ad) fue...

May 19th 2015 at 1:31pm 0 Comments
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You no longer have to run a tech giant (or work in a lab) to take advantage of learning computers. Amazon has launched a machine learning feature for Web Services that lets any developer use this computer intelligence to make predictions. Instead of having to sift through data yourself and spend a...

April 11th 2015 at 11:44pm 0 Comments
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December is always a big month for Apple and, by extension, the developers on the App Store, but December 2014 was a special kind of crazy. According to a new report by analytics and marketing firm Fiksu, downloads on Apple's digital marketplace skyrocketed 44% over the year prior, marking the thir...

January 26th 2015 at 11:30am 0 Comments
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Year-end mobile use statistics are usually pretty predictable, at least in terms of overall growth -- Spoiler Alert: It goes up every year -- but 2014 was actually somewhat surprising, if Yahoo's Flurry analytics is to be believed. According to the company's data, the biggest app growth category wa...

January 6th 2015 at 2:00pm 0 Comments
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Many of the companies you deal with like to keep tabs on what Twitter users say, but they rarely have a true sense of what the world is thinking -- are people spreading positive buzz, or is there trouble brewing? IBM doesn't want to leave that question open, so it just unveiled a deal with Twitte...

October 29th 2014 at 2:03pm 0 Comments
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The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new...

October 27th 2014 at 3:00pm 0 Comments
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For the first time in the history of the iPhone, Apple launched two new sizes of its iconic handset this year, so which way the sales would swing was anyone's guess. The smaller -- and cheaper -- iPhone 6 was obviously going to beat out its bigger brother, the 6 Plus, but by how much? App analytic...

October 20th 2014 at 4:00pm 0 Comments
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Publishers and verified users have been able to track view counts on organic tweets since last month, but Twitter is looking to make that data more widely accessible. Today, the microblogging social network revealed that this analytics feature is no longer limited to people or companies with a tin...

August 27th 2014 at 4:48pm 0 Comments
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Apple has confirmed a story that first appeared in TechCrunch this evening, saying Apple "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." BookLamp, sometimes referred to as 'Pandora for books', developed some exclusive algorithms that anal...

July 26th 2014 at 8:00am 0 Comments