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Google has just thrown its weight behind an augmented reality startup shrouded in mystery. Along with Qualcomm and film production Legendary Entertainment (among many other companies), Mountain View has funded Magic Leap to the tune of $542 million. According to The New York Times, that puts the s...

7 months ago 0 Comments
October 21, 2014 at 10:13PM
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Back in January, Google teamed up with author James Frey to create a project which would combine interactive novels with augmented reality games. That effort was part of Google's interest in expanding the Ingress AR platform beyond its Niantic Labs, as it looked to share those tools with with thir...

7 months ago 0 Comments
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If you're a resident of The Big Apple, or have ever visited, then you know that subway platforms are filled with advertisements -- even some of the cars are completely wrapped in them. This is where a new app called No Ad comes in. Built by Re+Public, a team which focuses on using technology to "a...

8 months ago 0 Comments
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The latest game development toolkit from Epic Games supports Oculus Rift and Sony's Project Morpheus, but what about virtual or augmented reality on mobile devices? That's coming, too -- and apparently pretty soon. Road to VR has noticed that on Epic's publicly-accessible "Unreal Engine 4 Roadmap"...

8 months ago 0 Comments
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Google's Niantic Labs grew the potential audience for Ingress in a big way late last year, when it put out the finished Android version of its augmented reality game. Today, the studio is taking the next (if fairly obvious) step toward grabbing more players: it's releasing the long-promised iOS e...

10 months ago 0 Comments
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Dyson is near-synonymous with household electronics like vacuums and fans these days, but we're learning that it could have gone in a very different direction. The company tells The Next Web that it had been developing a Google Glass-like augmented reality headset, the Halo, between 2001 and 2004....

11 months ago 0 Comments
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With all the attention Meta has been giving its $3,000 smart glasses prototype, you'd be forgiven if you thought the company and let its original Kickstarter design fall to the wayside. Forgiven, but wrong. Last May, the firm asked developers to help it build the world's most advanced augmented re...

12 months ago 0 Comments
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If you think that plain reality is boring, you're not alone. Storyboard artist Marty Cooper (aka Hombre McSteez) has been bringing his "Aug(De)mented Reality" cartoons into the real world through a clever technique that draws on both his iPhone and the transparent plastic cells used by old-school ...

1 year ago 0 Comments
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Virgin's the kind of brand we're not shocked to see playing with the latest tech -- after all, Richard Branson's got a space plane. Experiments with Google Glass, smartwatches and iBeacon for Virgin have all focused on boosting customer experience, as long as you're in Upper Class, anyway. European...

1 year ago 0 Comments
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No, Sony's not coming out with a new augmented-reality toy just yet, but that doesn't mean it isn't working behind the scenes to make its graphics look a little more... believable. The company just posted two videos out of its PlayStation lab in Japan, both of which hint at what it could be like t...

1 year ago 0 Comments