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Using low-energy Bluetooth beacons to serve up location-based info to customers isn't a new development. We've seen more than a few implementations of Apple's iBeacon tech. Google has a new project that employs a similar setup, and it's called Eddystone. How does it differ from Apple's Bluetooth i...

July 14th 2015 at 4:59pm 0 Comments
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Six months after its initial trial run, Facebook's Place Tips program is finally expanding nationwide. Place Tips employs Bluetooth beacons to push FB posts and photos about a business to shoppers' phones while they're in the store. So if you're standing in line at, say Wetzel's Pretzels in the ma...

June 9th 2015 at 3:32am 0 Comments
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Philips believes that the days of endlessly roaming around a store looking for the right kind of balsamic vinegar may soon be at an end. The company's lighting division has developed an indoor navigation system that enables your smartphone to direct you straight towards the Oils & Vinegars (Sp...

May 22nd 2015 at 8:34am 0 Comments
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The past year or so we've heard a lot about beacon marketing and in particular, Apple's iBeacon. Now comes word from a company with its own beacon marketing platform -- Swirl Networks -- about the first tangible proof that indoor, location-based short-range beacon marketing is actually effective a...

November 25th 2014 at 1:00pm 0 Comments
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While nothing can replace the companionship of a guide dog, technology can help make treks through busy cities a lot less stressful and more enjoyable for the visually impaired. Microsoft, for one, is currently testing a new headset (developed with help from UK charity Guide Dogs) that uses 3D sou...

November 6th 2014 at 12:58am 0 Comments
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It's Thirsty Thursday, so let's look at the news. Snapchat has updated it's self-destructive service to include text chat and video chat. You can swipe to initiate a text chat with another user, and its history is wiped when your done. Similarly, video chats are just as temporary, and can be one-...

May 1st 2014 at 12:00pm 0 Comments
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The newly refreshed Xbox.com is now live for one and all, offering its new Social area and beacons that were detailed previously. Of course, if you're averse to commitment (or just like buying your Xbox Live subscription in the form of cards only when they're on sale) the biggest new addition may...

November 10th 2011 at 11:30pm 0 Comments
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Microsoft has posted that the Xbox.com website is getting an update "in the coming days" that will remove the "My Xbox" frontpage currently there now, and replace it with a "Social" section to make use of the "Beacons" feature eventually making its way to the console. Beacons are a way to mark wh...

November 8th 2011 at 8:00pm 0 Comments
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Terry Farrell, senior product manager of Xbox Live entertainment, is pretty excited about the new Fall Dashboard update. As the individual who partners with first and third-party video content providers, he's the go-to guy to talk to about Microsoft's future plans for offering video content. Too...

September 9th 2011 at 12:20pm 0 Comments