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Six months after its initial trial run, Facebook's Place Tips program is finally expanding nationwide. Place Tips employs Bluetooth beacons to push FB posts and photos about a business to shoppers' phones while they're in the store. So if you're standing in line at, say Wetzel's Pretzels in the ma...

26 days ago 0 Comments
June 9, 2015 at 3:32AM
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Philips believes that the days of endlessly roaming around a store looking for the right kind of balsamic vinegar may soon be at an end. The company's lighting division has developed an indoor navigation system that enables your smartphone to direct you straight towards the Oils & Vinegars (Sp...

1 month ago 0 Comments
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The past year or so we've heard a lot about beacon marketing and in particular, Apple's iBeacon. Now comes word from a company with its own beacon marketing platform -- Swirl Networks -- about the first tangible proof that indoor, location-based short-range beacon marketing is actually effective...

7 months ago 0 Comments
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Terry Farrell, senior product manager of Xbox Live entertainment, is pretty excited about the new Fall Dashboard update. As the individual who partners with first and third-party video content providers, he's the go-to guy to talk to about Microsoft's future plans for offering video content. Too ...

3 years ago 0 Comments
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Rather than taking a queue from Hothead Games and going with a bacon-themed title, Microsoft instead chose to name its new Xbox Live notification tool "Beacons." So close! General manager of Xbox Live Marc Whitten detailed the new service in a post-E3 conference letter to the gaming press, explai...

4 years ago 0 Comments