Okay, so maybe nothing can really be too easy, but Belkin's really stretching things by asserting that you need a dedicated cable to use Windows Easy Transfer, an application bundled with Windows 7 and detailed by yours truly right here. At any rate, you may recall that this very outfit milked the whole upgrade situation in a similar fashion when Vista hit the scene, and now a slightly redesigned version is out to transfer files easily between your existing Vista / XP-based machines and what will become your new Windows 7 system. Of course, this thing's really only important if you're buying a new Win7 machine rather than upgrading the rig you already own, and if you're willing to pay $39.99 to have your hand held through the migration process, you can be our guest on October 23rd.

You've been looking for it, we've been looking for it -- heck, displaced Martians have been looking for it. We're talking about that mythical, magical box that adds all sorts of connectivity to any networked PC, and rather than making consumers purchase separate devices to add NAS capabilities and wireless print sharing to one's home, Belkin's Home Base does it all. This sleek little box includes four USB 2.0 sockets and an Ethernet jack, and when connected to one's home router, a printer and at least one external hard drive, any machine on the network instantly gains wireless printing abilities as well as network access to your USB HDD(s). Furthermore, Home Base can wirelessly backup your connected PCs behind your back, and with the automatic sharing feature, your most intimate photos can be whisked away to Flickr-land without you having to know. Are you as giddy as we are? Pull out $130 and get to shoppin' -- it should be available today.

Update: This thing is sicker than we thought. It actually has a wireless module built-in, so even if your hard drives and printer(s) are in a different room than the one your WLAN router is in, you can simply connect it to the peripherals and let it communicate with the router (and thus, your computers) from another location.

At this point it would be bigger news if Apple didn't announce new iPods tomorrow, but just in case you had some doubts, Best Buy's gone ahead and posted up some listings for Belkin's "3rd-Generation" iPod touch cases a little early. Sadly, there aren't any pictures to be had, but hey -- we've already seen a few of these cases in person, you know? They're putting cameras in iPods, people. What happens next... is up to you.

Update: And hey -- looks like there are some 5G iPod nano cases listed as well. Shocking!

[Via Pocket-lint]

We sort of saw the writing on the wall, but now Belkin has went and made it official: the FlyWire is dead. Originally showcased at CES 2008 and at practically every AV-related trade show since, the wireless HD-enabling FlyWire was seen as the poster child for wireless HD / HDMI by many, and the death of this product certainly doesn't bode well for the technology as a whole. It's true that AMIMON -- the wireless startup responsible for the WHDI technology within the FlyWire and a few other devices -- just landed an extra $10 million in VC funding, but still, we've literally been waiting years for this so-called "promising technology" to get a foothold in the market. Or even make a wave, really.

As has become customary these days, Belkin is also pinning the cancellation of the FlyWire on the economy, with a spokesperson telling us that the "retail price of $1,499 would be out of line given the current state of the economy." She continued by stating that the company has "opted to halt production of FlyWire" and "will no longer be introducing [it] to the market." Granted, the company does seem somewhat apologetic, concluding that "there will be some disappointed folks out there, but [Belkin's] end goal is to introduce products that are accessible and that make sense in the current environment."


Frankly, we're not buying it. In April, Belkin affirmed to us that while AMIMON's WDHI technology was "solid," it was taking its sweet time in order to "pay very close attention to the user experience, such as the packaging, setup, and the quick install guide." We could be way off base here, but we'd say the economy was sucking quite a bit harder in April than it is today. And honestly, that's beside the point. A $1,500 device that enabled a Blu-ray player to communicate wirelessly with an HDTV is obviously a luxury item, and regardless of unemployment numbers, Belkin had to know that the FlyWire would only appeal to upscale consumers. You know, the same folks who also put in an order for a Ferrari California in 1H 2009 while their hedge fund dived.

To us, the sudden death of the FlyWire is more of an industry signal than anything. For quite some while, we've been wondering when the industry at large would embrace wireless HD and HDMI technology, and now we're beginning to think that said embrace will never happen in any significant capacity. Even Wireless USB couldn't cut it, and we're guessing there are an awful lot more USB users out there than HDMI. If the price dropped dramatically and the sector consolidated a bit in order to agree on a single standard, we'd say wireless HD / HDMI has a fighting chance. 'Til that happens, you can pretty much bank on the FlyWire fiasco becoming a model for the rest. Belkin's statement in full is past the break.

We don't know exactly how, but Belkin's claiming its new Gigabit Powerline HD Starter Kit adapters can outpace the current 200Mbps standard speed of most other powerline devices (not all of them, mind you) by five fold. Of course, the caveat here is that the touted 1000Mbps is under ideal settings, and there's no telling what other network traffic, interference, or problematic wiring could lower that figure -- still, assuming all conditions are sound, we're talking some hefty numbers for an HD streaming network run via your home's electrical system. It's available now in North America at a penny under $150 for a pair of adapters, with a European release in early August.

After your fourth or fifth time ending up in a ditch or a swimming pool or a tree while attempting to find a good FM frequency to push your iPod tunes to your car stereo, you're likely looking for a better way to live. Lucky for you, Belkin has been hard at work over-engineering the problem to death, and has finally emerged with the new TuneCast Auto Live FM Transmitter. The device is "specifically compatible" with iPhone OS 3.0, and pulls GPS data from the phone to figure out the clearest FM frequency to use based on "geographical" data and on the recommendations of other local users. It's all controllable from the iPhone interface with the free ClearScan Live app, which reduces device juggling, but the unit also works with the iPod touch, iPod classic and iPod nano. It'll be available early this fall for $80.

Belkin's milking its TuneBase product line for all it's worth, today introducing two new wares that are just marginally different than those we've seen before. The new TuneBase FM and TuneBase Direct both enable iPhone users pick up a call handsfree (via the built-in speakerphone) as well as channel tunes to one's stereo via an auxiliary input jack (that's the 'Direct') or FM transmitter (and that's the 'FM'). The TuneBase FM is set to hit shelves next month in the US for $89.99, while the TuneBase Direct should make its way out this month for $69.99.

Update: iLounge has a quick hands-on with the TuneBase Direct if you're into that sort of thing. And we know you are.

If you're still up for spending unnecessarily these days, Belkin has the perfect excuse to blow 30 bones on a couch pillow replacement. The oddly, almost comically named CushDesk, is nothing more than a sophisticated lap cushion with a somewhat sturdy top that acts as a portable tabletop for your molten-hot laptop. It's available in a number of soothing hues, and while it's fully compatible with mobile PCs and Macs up to 17-inches in size, we're still waiting to hear back about compatibility with UMPCs, MIDs and Linux-based netbooks.

Looks like CSIRO's legal days are over -- for the moment, at least. Having already reached an agreement with HP, the Australian government-funded research firm announced this week that it's settled with the remaining 13 companies it sued for patent infringement, claiming it owned the rights to 802.11a/g. For those who haven't been keeping track at home, that includes Dell, Intel, Microsoft, Nintendo, Fujitsu, Toshiba, Netgear, Buffalo, D-Link, Belkin, SMC, Accton, and 3Com. The details of any of the settlements are undisclosed, but as iTnews reports, it's expected CSIRO ended up with some substantial monies now that the dust has settled. Chief Executive Dr. Megan Clark noted that it'll continue to "defend its intellectual property," so if you're a high profile tech company who creates WiFi-equipped gadgets and hasn't been served a lawsuit yet, we don't blame you for being a little nervous right now.

And you wonder why people refuse to take wireless HD / HDMI seriously. A full 15 months after Belkin's FlyWire was introduced at CES 2008, the world is still waiting for it to ship. When launched, it promised the consumer world a device that would take multiple HDMI devices and stream them (one at a time, obviously) to your HDTV sans wires. The box itself relies on AMIMON's WHDI technology, and while we've seen with our own eyes just how marvelous it works, Earthlings won't be able to purchase one until -- drumroll, please -- August 2009. According to a Belkin PR manager that we spoke with on the matter, the January 2009 ship date has now slipped to late summer for the US market, though the altogether painful $1,499 price tag remains firmly in tact. So, what's the over / under on Belkin actually keeping its word this go 'round?

Update: Contrary to some reports, the delay is absolutely not related to WHDI. Belkin's own PR team has confirmed that the hold-up is in no way related to WHDI, but that it is "paying very close attention to the user experience." In other words, it's delaying things to get things totally right, and for $1,500, we'd expect nothing less than perfection.

Remember how Michael Bayard, a Belkin Business Development representative, was apparently hiring people from Mechanical Turk to post glowing reviews of Belkin products on Amazon and elsewhere? Well, we just received an apologetic letter tucked firmly between the quaking legs of Mark Reynoso, President of Belkin -- a man clearly fearful of a consumer backlash. Reynoso expressed "surprise and dismay" that one of his employees "may have" (er hem, may have?) invited positive reviews for payment. While Belkin isn't admitting fault, it's at least taking responsibility to "re-instill trust" through the following actions:

"We've acted swiftly to remove all associated postings from the Mechanical Turk system. We're working closely with our online channel partners to ensure that any reviews that may have been placed due to these postings have been removed."

Hit the read link for the full, ethical grovel.

Back in our day, if you weren't busy walking up uphill both ways, you'd write your own dang fake reviews on Amazon, but apparently Belkin's Michael Bayard -- or a clever impostor looking to smear the man's good name -- decided it'd be easier and totally non-obvious to hire people on Mechanical Turk to do it for him. For a whopping $0.65 cents you can write a 5 out of 5 review of a Belkin product, and downrank negative reviews while you're at it. Michael Bayard is a Business Development Representative at Belkin, and seems to have pulled the Mechanical Turk posting, but the him and his company have yet to comment publicly. Say it ain't so, Mike!

PC-to-Mac USB file-transfer cables and migration utilities have been out for a while, but Belkin's out today with a new take on the idea it says makes the transition "as seamless as possible." We're guessing that has more to do with the Switch-to-Mac Cable's bundled software than the dongle itself -- Belkin's custom Migration Assistant (not the OS X assistant) automatically transfers your media, files, and internet prefs, leaving you free to try on mock turtlenecks and practice your air of quiet superiority. Should be out soon for $50.