Following last month's deal with web video publisher Brightcove, TiVo has announced another round of partnerships that will bring various on-demand video clips to broadband-equipped Series 2 owners, with a new service called TiVoCast. The company has been making moves in this direction for some time now, but this is the first time we're being offered content that we'd actually bother watching, including NBA and WNBA highlights, New York Times-produced video (featuring David Pogue's often-humorous reviews), advice from CNET, and a dose of hip hop culture from H2O, along with male- and female-targeted programming from Heavy.com and iVillage, respectively. The new content -- accessible from the "Showcases" screen when it begins appearing next month -- will not be available to everyone, however, as USA Today is reporting that neither DirecTV subscribers nor Comcast customers will have access to any of these value-added TiVoCast downloads.

In an attempt to differentiate its product from the flood of DVRs and HTPCs on the the market today, TiVo has just announced a partnership with video publisher Brightcove to provide their broadband-capable customers with on-demand content. TiVo owners with Series 2 boxes will have access to "an as-yet-undisclosed set of Web-based programs" from the Cambridge, MA startup when the new service goes live this June, and although the initial round of programming will be free, the two companies plan on allowing content providers to charge for their material in the future. This move would seem to strengthen TiVo's position in the marketplace -- which may already see a boost in the near future if the rumored deal with Cox Communications materializes -- as their core business of providing hardware and guide services is quickly being being usurped by cheaper, and some might say better, alternatives.

[Thanks, Dave Z]