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In the midst of recruiters being told not to send WoW players to job interviews, BusinessWeek wrote an interesting piece about how World of Warcraft promotes innovation. The articles examines how Blizzard had designed a game that could probably be mimicked by any corporation looking to innovate. I...

6 years ago 0 Comments
January 27, 2009 at 8:30AM
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BusinessWeek spent some time examining the indisputable success of our Blizzard overlords. At the very beginning of the article, BusinessWeek credits Blizzard's mastery of gaming to the often-spoken, often-hated "when it's ready." In a quote from Jay Wilson, Blizzard says that if "a product isn't ...

6 years ago 0 Comments
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Two years ago, BusinessWeek did a cover story on Second Life and sparked an explosion of interest in marketing in virtual worlds. Many of the early efforts to market in Second Life were little more than unimaginative billboards copying real-world advertising. Despite downbeat reports, more than a ...

6 years ago 0 Comments
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Recently Blizzard's Rob Pardo sat down with Businessweek. He mostly talked about the future of the game, the success of The Burning Crusade, and the creative process. Since reading his interview, I have spent a lot of time mulling over what he said. The first thing that stuck out in my mind was his...

7 years ago 0 Comments
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What's in a name? Everything and anything if you are a manufacturer of consumer electronics. Your brand could have the ability to sell on name alone. Or, have the ability to turn away customers with just the name. Business Week has taken a long look at who is the most powerful brand in the world and...

8 years ago 0 Comments
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Despite recent comments by a Foxconn spokesperson that Apple had already investigated and found no problems with the Chinese factory that has come to be known as "iPod City," BusinessWeek is reporting that the probe is still in fact underway, with an Apple representative reiterating that the compa...

8 years ago 0 Comments
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It's only rather recently that smartphone manufacturer High Tech Computer Corp. became more than just another obscure OEM making reference devices, and BusinessWeek has an inside look at the factors that propelled HTC from unknown to Microsoft's go-to-guy. HTC was founded in 1997 by a group of refug...

8 years ago 0 Comments
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Oh Business Week, we're sure you meant well, but it's vague comments like these from Stephen H. Wildstrom that continue to confuse the analog public: "A 30-in. digital CRT with a digital tuner will probably set you back about $650, and that doesn't get you true high definition. HD costs around ...

9 years ago 0 Comments