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It was a great night for Rob Gronkowski and the New England Patriots, but it wasn't so good for our friend Russell Wilson of the Seattle Seahawks. It also was a great night for brands trying to hold your attention for seconds with ads to get you talking on Twitter. From the usual highbrow suspects...

1 month ago 0 Comments
February 2, 2015 at 8:55AM
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It's no secret that the bulk of Apple's revenue comes from the iPhone. During the company's most recent quarter, for example, 53% of its $37.4 billion in quarterly revenue came from its iconic smartphone. For as much as people like to talk about Apple having peaked, the company has a penchant for...

8 months ago 0 Comments
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WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold? A few weeks ago, we learned that ten men had been sentenced to two years' imprisonment in China for hacking WoW accounts...

1 year ago 0 Comments
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Sony recently announced a partnership with Coca-Cola to bring a Coke Zero-branded game to iOS and Android by the name of PlayStation All-Stars Island. The game features four characters: Sackboy from the LittleBigPlanet series, Nathan Drake from the Uncharted series, Cole MacGrath from the InFamo...

1 year ago 0 Comments
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Shortly after appearing in a cameo for Moneyball, Activision Blizzard CEO has picked up another choice role: He's joined The Coca Cola Company's board of directors. Kotick will help oversee the classic sugar water giant, and advise the company on its entries into digital media. Kotick also serves o...

3 years ago 0 Comments
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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th...

4 years ago 0 Comments
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So here it is, the now-famous (that was fast) Bloom "Box" Energy Servers -- all five of 'em -- working their magic at eBay's north campus. Not much to look at, but we're happy to say it retains a low temperature -- the only heat we really found was due to direct exposure to the light -- and remains...

5 years ago 0 Comments
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This wouldn't be the first time we've seen a sugar fuel cell, but gosh darnit, it just might be the sexiest. Chinese designer Daizi Zheng has conjured up a vision for a soft drink-powered cylindrical Nokia of the future that pounds Coca-Colas to stay juiced: just screw off the top, pop the can, and...

5 years ago 0 Comments
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When was the last time you picked up a can of Fanta? We can't remember either. Coca-Cola isn't giving up on the fruity beverage, though. They're partnering up with Sega to create virtual Fanta items in the upcoming Phantasy Star Portable 2. We can only assume the reasoning behind this campaign is ...

5 years ago 0 Comments
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PlayStation Home denizens: ready to look at some exciting new advertising content? In Japan, Coca-Cola has announced its intent to place Coke vending machines inside the virtual world, which will distribute avatar items and presents, no doubt all emblazoned with Coke logos -- so you can become the a...

5 years ago 0 Comments
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Marketing in virtual worlds, particularly the collaborative virtual environments like Second Life, have been widely considered to have been failures among marketers -- particularly among those marketers who actually attempted it. Meanwhile, on the education side of things, Ignatius Onomatopoeia has ...

6 years ago 0 Comments
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Your typical soda fountain in a fast-food joint features eight boring choices, usually offering nothing more exotic than "Orange." It's been that way for decades, but one of the oldest players in the market is finally shattering that paradigm. Coca-Cola is introducing a machine that can pour 100 d...

6 years ago 0 Comments
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You're looking at the gift. See, XSEED's CEO is Jun Iwasaki, who used to run Square Enix before he left to found his current company. The head honcho over at Square Enix now, Tetsuya Nomura, decided to hook him up with the custom It's a Wonderful World (The World Ends With You) handheld in what we...

6 years ago 0 Comments
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In one of the oddest gaming tie-ins we've heard of since the glorious days of Yo! Noid, Koei and Coca-Cola have announced a cross-promotion between Kunitori Zunou Battle Nobunaga no Yabou (Domination Battle of the Brains: Nobunaga's Ambition) and ... some kind of Coca-Cola-branded green tea. We'v...

6 years ago 0 Comments
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There are two basic pieces to Linden Lab's virtual world. There's Second Life Grid, which recently got a name of its very own, which is essentially the platform, technology and company behind it. Then there's the other bit. The part where Linden Lab so often says the real value is. Second Life, says...

7 years ago 0 Comments