We've been saying all along that we'd love nothing more than to see someone throw a 3G chip into Creative's Zii Egg and sell it as a pretty strong smartphone, but so far we've been hit with little to no indication of interested parties making that happen. So when we spot phrases like "Zii Optimized Android Phone platform" and "the line-up of devices on display includes a Mobile Phone platform" on an informational site for the ZiiLABS Showcase happening early December in China, our interested are definitely piqued. The event is geared towards companies who'd like to use the Plaszma platform for their products, and with any luck, some debonair decision-maker will give Zii phone a chance.

[Via myCreative Fansite; thanks, Kyle]

We haven't even seen the Zii EGG make its long-anticipated consumer debut yet, but Creative is already building up steam for its next Zii venture. ZiiLABS' ZMS-08 is a third generation mobile media accelerator / system-on-a-chip that boasts its predecessor's 1080p playback and 24fps encoding, and HD video conferencing via simultaneous 720p encoding and decoding, while adding all-new OpenGL ES 2.0 support, an integrated HDMI controller, X-Fi audio and Flash acceleration. Paired to a 1GHz ARM Cortex A8, and running a custom flavor of Android alongside Plaszma OS, the new Zii chip will look for homes in "web tablets, netbooks, connected TVs" and the like, but seemingly not smartphones. ZiiLABS has already signed up a number of clients, who'll start receiving shipments in Q1 of 2010. Full PR and an architectural diagram after the break.

Candidly speaking, we can't honestly envision too many of you fine folks running out and purchasing one of Creative's new ZEN X-Fi2 portable media players given the availability of such robust alternatives. That said, we'd be remiss of our duties if we didn't point out that the PMP which shocked us at IFA is now on sale directly from Creative. $129.99 buys you an 8GB model, while $179.99 nets you 16GB and $229.99 provides 32GB. We know -- that 3-inch LCD and integrated FM tuner look good from afar, but remember kids, it's all about the UI.

[Thanks, Tyler]

We're still not entirely sure what Creative has planned for the Zii, but things appear to be going according to plan: as promised, an Android 1.6 installer for the Zii EGG developer unit was released today. Things are still pretty rough, however -- the camera doesn't work, and leftover bits of phone code like the signal strength icon are still present. We're guessing that means we're still ages away from seeing anything resembling a consumer device come out of all this, but let's hope this is the first step towards a whole slew of kickin' Android-powered KIRF devices. Video after the break.

[Thanks, Yuki]

Somebody apparently managed to get a camera up during Creative's presentation of its upcoming Zii Mediabook e-reader, but unfortunately the UI mockup that was demonstrated on screen is hardly standard (no hints of Android, for instance), and it's hard to separate proposed UI elements from flashy video transitions. If there's anything to take away, it seems that the device has an edge to edge screen, and is heavily touch and gesture based on a very custom-seeming GUI. One thing that happens repeatedly in the video is that a bit of text is highlighted, and then when it's "flicked" up it shoots out as a web page or a video or what have you -- seems like an odd way to go about things, but it at least demonstrates that Creative isn't just working on any old e-book reader here. Hit up the read link for the vid.

What's an e-book without the e-ink? So very much, according to Creative, who just dropped word of an upcoming "MediaBook" device (which will undoubtedly look nothing like this mockup above). It sounds a bit more like a PMP to us, with "video, pictures, text and services," and a "media-rich experience" on the table, but Creative is also apparently working with publishers for content, with an obvious emphasis in Singapore sources, where Creative already does e-learning work. There's no word of what it'll look like, but it'll be a large touchscreen of some sort, so it sounds like we've got another slate on our hand. Any differentiation might come from having Zii under the hood and Creative's own particular approach to content for this device, but there's not really enough to get excited about at this point.

[Thanks to everyone who sent this in]

Zii hopefuls will be pleased to hear that ZiiLABS is releasing the Android installer "next week." The tweeted update means that developers with the Zii EGG will have the chance to get friendly with Google's droid as Creative's project attempts to walk our for retail on something other than its homegrown Plaszma OS. While this would have made stellar headlines in early 2009, at this point, with Microsoft and Apple both offering a stunning pair of dedicated, full-screen media devices, and a shedload of media-capable Android-based phones now hitting the market, well, it all seems to be too little and much too late for Creative. But if its only intention is to serve as the foundation for China's KIRF market then why should we care anyway?

[Thanks, Jonathan K.]

Look, you can't expect a cheap, touchscreen media player to cut through polygons like a hot knife through butter. That's just not how it works. And that 3.0-inch screen on Creative's new X-Fi2? Resistive. We had a chance to go hands on with Creative's little stop-gap (until the Zii can make it to product) touch-screen player here at IFA and it's pretty much exactly what we expected... or maybe a little worse. The touchscreen responded so poorly to touch mashes that we asked Creative to reshoot the video out of embarrassment on their behalf. We're not exaggerating. Still, it's not a final product (there's still tweaking to be done to the firmware) and you do get a lot of play for the buck (32GB for $230) if that's all you're looking for when it drops later this month. Watch the demo after the break -- do it!

Creative's Zii EGG may be snagging the majority of headlines for the company these days, but it looks like it's not about to let its regular PMPs fall by the wayside, and it's now announced its new Zen X-Fi2 player that ditches the few buttons found on the original Zen X-Fi in favor of full touchscreen controls. That, of course, also comes with an increase in screen size (to 3-inches), and a new interface that seems to include a few elements from that patent filing we saw a while back. Otherwise, the specs aren't too far off its predecessor, including the same 8GB, 16GB, and 32GB options, a microSD card slot for further expansion, a built-in microphone and FM radio, an RSS reader (which must be synced up with your PC). Still no firm word on a release date, unfortunately, but you can now pre-order it from a number of retailers for $129.99, $179.99, or $229.99, depending on the capacity. Not convinced just yet? Then perhaps smooth jams of the videos after the break will change your mind.

[Thanks, Sim]

If we recall, the previous Vado HD could at one point hold its own against pocket camcorders, but times have changed and new challengers have entered the competition. So how does Creative's second generation Vado HD keep up? We actually don't know -- the press release is sparse on details, except to say the 4GB / 60-minute white-and-green model will cost $180 and the 8GB / 120-minute black-and-red one is $200. Also on the horizon early this month is Vado Central software for OS X machines. It'll be compatible with all Vado models, and features easy import to iMovie for quick-and-dirty editing projects. Pre-order listings for the camcorders are supposed to pop up on Amazon and Creative's any time now, so hopefully there'll be some more data to shed light on things -- image stabilization would be a nice touch, but we're not getting our hopes up.

We already know the Creative Zii EGG development edition is shipping out to eager hands, but for the even more eager eyes out there, the folks at Anything But iPod managed some pretty nice, well-lit HD video to give another illustration of how the hardware will look and feel. The narrator is quick on multiple occasions to remind viewers it's an early build running on Creative's Plazma OS only (no Android yet) and he takes issue with the feel of the thin film of plastic on the touchscreen, but that and slow load times notwithstanding, the device is looking mighty impressive. Pictures through the read link, and mosey on past the break for digital peep show.

[Thanks, Mathieu]

Remember back when Sony introduced Rolly to stunned silence followed by a protracted effort to determine exactly what the hell it was, an effort that arguably continues to this very day? Yep, that's kind of where we're at right now with the Zii EGG, and nothing in the SDK documentation we've received today -- the same documentation paying developers are just now getting -- is helping us flesh that out. We can tell you that it's well-equipped -- there are proximity sensors and accelerometers on board, it's got native support for Flash Lite, voice recognition, and 3D acceleration and it'll eventually have support for Creative's X-Fi audio tech -- but really, that's like saying "the Rolly is well-equipped." What does it mean?

Here's what we do know: out of the gate, it seems the EGG will only be running Creative's homegrown Plaszma OS, though Android support is forthcoming. The Plaszma SDK is being rolled out in three phases spanning the rest of 2009, and some pretty important stuff -- Bluetooth support, for example -- won't even be available to developers until the third phase, which is a pretty strong indication that Zii-powered products intended for consumer consumption probably won't be around in time for the holidays. For the moment, there isn't any indication on when devs will have access to Android support libraries, which we think might be where Zii's true value lies, because let's be honest -- the world realistically doesn't need another target platform for mobile.

Interestingly, Creative is using Zii to actively target China-based devs that it says "may not have brands but have an insatiable appetite for ready-to-go technologies, and can adapt these technologies very quickly to new market opportunities" (in other words, KIRFers) through its "Shanzai program," a mix of prototype boards and support packages that it says will help small businesses bring products to market faster. If that means we can get the next great N97 clone running Android in record time, we're all for it. Check out the full Plaszma SDK roadmap in the gallery below.

[Thanks, Joe]

We still don't know what to make of Creative's Zii EGG and "stem cell computing" but it looks like we'll be getting our first answers relatively soon -- pre-order customers are being charged and told units will ship by the end of the month. As an added bonus, Creative is apparently including a free HD-out cable in these early deliveries, but we don't know if these are being pre-loaded with Android or that Plazma OS. Anyone else join the early adopter club?

[Thanks, Joe]