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Did you weep into your cornflakes over Antennagate last year? Me either, but a new study suggests that some people might have. According to Ars Technica, researchers at the University of Illinois discovered that attacks upon people's favorite brands can be perceived as attacks against their sel...

3 years ago 0 Comments
August 17, 2011 at 9:00PM
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Later today, BBC 3 will be airing Secrets of the Superbrands, a documentary about the relationship between consumers and the brands that shape our behavior, our desires and our lives. Series creator Alex Riley let slip an interesting tidbit in a preview post about the series: "The Bishop of Buck...

4 years ago 0 Comments
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Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. Take a moment to think of your single favorite game developer. ...

4 years ago 0 Comments
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My gaming moods come and go, but generally I always avoid heavy grinding. I am 36 -- all grown up -- and the last thing I want to do is put myself into a position in a game that makes me feel like I am working instead of playing. In fact, I think participating in a heavy grind will only encourage d...

4 years ago 0 Comments
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The guys over at the Legendary Heroes podcast wanted to form a guild to play with their fans, but they didn't want to actually make it serious-- they figured that by including everyone, they'd end up with some people who were fun to play with, but weren't necessarily the best players. So instead, ...

7 years ago 0 Comments
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Apple is known for savvy product placement deals, particularly on TV. Its prominence in Aaron's Sorkin's "Studio 60 On the Sunset Strip" is both well planned and widely known (in 2003, Sorkin helped promote PowerBooks in an Apple product introduction video). Macs, particularly laptops, have also ap...

8 years ago 0 Comments
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By this time it is a well-worn cliché that there are 10 kinds of personal computer users: those that get this joke, and those that don't Mac users and PC users. For the most part, we, particularly Mac users, want to see this distinction as personality-driven. We chose Macs because we're creat...

8 years ago 0 Comments
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The words "50 DKP MINUS" are becoming somewhat legendary even in non-WoW circles, but have you ever wondered about the guy who originally uttered them? Wagner James Au has interviewed Dives, leader of the Wipe Club, and the interview contains some real insight into the life of this particular raid l...

9 years ago 0 Comments