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Customization -- that's the big story revolving around today's Moto X reveal. When Motorola's breezy, made-to-order Moto Maker site goes live later this summer, AT&T users will be able to sift through a bevy of color options to put their individual stamp on the device. But that's just part one

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The Mac Pro might have been worthy of the \"One More Thing\" kinds of reveals that Steve Jobs used to do at Apple events. Despite being foreshadowed by Tim Cook as a product the company was going to make in the US, it

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Samsung isn't the only one with tales to weave about its latest smartphone. HTC's released a video detailing the manufacturing process behind its metallic beauty, the One. It's a quick tale, under two minutes long, and was actually part of HTC's big reveal in London and New York a few months back,

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In case you missed it, Samsung released a new phone over the weekend and now the company's put together a quick video describing the design notions behind its Galaxy S 4. Expect to hear the word \"intuitive\" a fair few times, mostly in regard to those new software features and a return of those nat

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Etsy stickers adorning your MacBook's lid, oft making a cute play on the presence of that glowing Apple? That's so 2012. Uncover, a Dutch company showcasing its talents here at The Next Web Conference in Amsterdam this week, has crafted a new method of customizing one's MacBook lid. And, perhaps m

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