Post Thumbnail

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to

3 years ago 0 Comments
May 27, 2011 at 8:37AM
Post Thumbnail

Man, we need to get in on the cash cow feeding all these driver distraction studies. A new study conducted by Drexel University found that using an iPod while driving has \"significant effect\" on driver performance. The study monitored 12 people who were asked to \"drive\" in a simulator while selecti

7 years ago 0 Comments