Not sure if we missed the memo, but apparently May 7th is the unofficial day of camouflaged technology. Shortly after Mobiado revealed a rugged Camo handset for the well-to-do hunters of the world, along comes Iomega with a jungle-ready portable HDD. The $149.95 eGo Camo Drive is entirely USB powered and packs a respectable 250GB of internal storage space, a black Iomega Power Grip band, a woodland camouflage pattern and DropGuard technology to prevent disastrous consequences should you drop your drive from less than 60 inches. We always knew those gamesmen never sat in a tree stand all day without a little entertainment to keep 'em sane.

OWC's Mercury On-The-Go family of pocket-lovin' hard drives has been around for quite some time, but the group is getting an all new leader courtesy of the recently announced 500GB edition. Packing a half-terabyte of space on a 5,400RPM, 8MB of cache drive, the unit even includes FireWire 800, FireWire 400 and USB 2.0 to ensure compatibility with pretty much whatever rig you're dealing with. You'll also find a copy of Prosoft DataBackup III for OS X and NovaStor NovaBackup for Windows bundled in, but you won't be getting any closer to this bus-powered unit than the photo above without laying down $359.99 to call one your own.

As the multimedia hard drive market continues to quietly swell in the shadows, recently-acquired Iomega is making sure it keeps pace with the competition by giving its long-standing ScreenPlay HD a few attractive extras. The unit has certainly come a long ways since its 60GB days, now packing a full half-terabyte of space, an HDMI port and component / composite connections to boot. Furthermore, the drive understands WAV, WMA, MPEG-1/2/4, MP3, OGG, AC3, AVI, DivX, XviD and JPEG file formats, upconverts SD content to 720p / 1080i and even comes bundled with a remote to keep your hindquarters firmly planted. Not too shabby for $218.45, but just make sure you've got a place laid out to hide this thing from straying eyes.

[Via EverythingUSB]

Face it: Western Digital's My Passport Essential family of portable hard drives was hamstrung from day one. After all, with just about every other external HDD from the company coming in any amount of colors, who exactly is going to be kosher with just black? Never fear, as WD's dutiful painting squad has stepped up and given prospective buyers 11 different hues to select from. Each drive comes in 120GB, 160GB, 250GB and 320GB capacities and gets all the juice it needs via USB 2.0, but choosing between candy apple red and banana yellow could really slow up the checkout process.

[Via I4U News]

In typical LaCie fashion, it's latest external hard drive isn't even mentioned on the outfit's own website, but nevertheless, it most definitely exists. The tried and true Neil Poulton HDD has been refreshed with two new ports to coexist alongside the USB 2.0 socket: FireWire 400 and eSATA. Outside of the two new holes flanking the rear, the drive looks essentially the same, and is available on the streets as we speak for $139.99 (500GB), $187.99 (750GB) or $276.99 (1TB).

[Via CNET]

Update: LaCie mounted these up on its website, after all. Thanks, bjrcboy!

LaCie's been known to launch a few products under the cover of darkness before, and sure enough, it's decided to do just that with a trifecta of new externals. Starting from the top, we've got the 1TB Desktop Hard Disk, which sports a USB 2.0 port (only) and an exceedingly simplistic black design. Next up is the more compact 250GB - 500GB Desktop Hard Disk, which sports the same name (and sole USB socket) but a much less bulky chassis. Lastly, the Mobile Disk comes in 80GB, 120GB, 160GB, 250GB and 320GB sizes, fits in most cargo pockets and gets all the juice it needs from your machine's USB port. Word on the street has both the Desktop and Mobile drives starting at around €80 ($123), and if you look hard enough, you can actually grab these right now.

Read - LaCie 1TB Desktop Hard Disk [Via Gizmos]
Read - LaCie 250GB - 500GB Desktop Hard Disk
Read - LaCie Mobile Hard Disk [Via Gizmos]

Although Buffalo managed to squeeze one whole terabyte of storage into its new LinkStation Mini, the firm is looking to give the bytes within its latest external drive a bit more breathing room. The 500GB MiniStation TurboUSB is a touch more capacious than the previous 320GB king, and as with other TurboUSB devices, it supposedly offers up "30-percent faster transfer rates than most USB hard drives." Additionally, the firm throws in its own Shock Resistant technology along with its SecureLockWare in order to prevent "unauthorized access in the event the drive is lost or stolen." Heck, you'll even find Memeo's AutoBackup right in the box, and as for the box itself, look for it to land later this month for a cool $329.

We'll be honest with you -- it can't get a whole lot easier than one-touch backup, but that hasn't stopped ClickFree from serving up an alternative that quite literally removes the whole "one-touch" requirement from backing up your data. Similar to other devices we've seen in the past, the HD700 arrives in a 4.52- x 0.67- x 2.99-inch enclosure and houses a 120GB 5400RPM SATA drive. Additionally, the unit is USB 2.0-compliant, requires no additional power source and immediately starts duping your data as soon as it's plugged in to your Windows-based computer. So, how do you put a price on simplicity? Ask ClickFree -- it's the one that tagged this piece with a $169 sticker.

[Via Coolest-Gadgets]

WD's Passport portable drive a bit too clunky for your tastes? We dig your style, and if you're always looking for something sleeker and sexier, the new My Passport Essential is likely to satisfy -- if only for a moment. Reportedly, these were tweaked to look more like the firm's popular My Book family, and each one weighs in at less than five ounces. Available now in 160GB, 250GB and 320GB flavors, these USB-powered drives cap out at $199.99 and (for now at least) only arrive in the glossy black finish you see above.

You can never be too good looking or have too many gigabytes on your person, which is why Buffalo has just announced what it's touting as the "world's largest" portable external hard drive, a 320GB dynamo called the MiniStation Turbo USB HD-PS320U2. This 5,400rpm platter features 256-bit AES encryption courtesy of Buffalo's Secure Lock Ware utility, and Windows users also getting Memeo's AutoBackup software thrown in to boot. Look for this portable powerhouse next month for around £155 ($319).

Just weeks after Western Digital colorized its Passport line of external hard drives, the firm is at it once more with a metallic pink iteration. This particular unit, however, promotes something a bit more important than your obsession with nightly backups, as WD has pledged to donate an undisclosed amount of cash to the National Breast Cancer Foundation for each one purchased from now until February 29, 2008. The drive comes stocked with 250GB of space, gets its juice directly from your USB port and is available now for $199.99 for those interested.

While we're sure some folks were just fine with WD's glossy black 250GB Passport, the firm is looking out for those who like their external drives a bit more flashy. Western Digital is now offering up its quarter-terabyte Passport in vibrant green, glossy white and metallic red, but aside from the hues, everything else looks to be staying the same. No official word on price just yet, but it should line up pretty evenly with the black iteration already out.

[Via CNET]

Apparently, releasing one external hard drive with 500GB of storage isn't enough for one week, as LaCie has now introduced its half terabyte Ethernet Disk mini Home Edition Personal Media Server. As with previous iterations, this drive is meant to "save, show, sync and share" your media, and it boasts the ability to "stream multimedia files through DLNA-compatible UPnP media players and act as an iTunes music server." Additionally, users can setup "free remote access to their personal information via LaCie's media portal," and aside from the gigabit Ethernet port and USB 2.0 socket, you'll also find an additional USB jack for backing up data to another external HDD. This one's slated for an October launch and should carry a $199 pricetag.

Remember that measly 40GB silverscreen from years past? Thankfully, LaCie has finally found time to upgrade that thing to a much more stylish creation, complete with a half terabyte of built-in storage space (or 320GB if you're short on cash). The USB 2.0-based unit still features DivX compatibility and plug 'n plug operation with your television, and it even plays nice with JPEG / MP3 formats as well as offering up an optical digital audio output for Dolby Digital 5.1 support. Buyers will also find a wireless remote bundled in, and for those with HDTVs, the silverscreen is reportedly able to upscale content via component. No word on availability just yet, but we're hearing that the 500GB iteration is set to cost around €240 ($338) whenever it lands.

[Via Gizmos]

Don't say Iomega is the only bunch using the Apple Expo to unveil a new hard drive, as Western Digital is expanding its (recently expanded) My Book lineup once more with the Studio Edition. This unit comes formatted for Macs, is available in sizes ranging from 320GB to 1TB and features a quadruple interface giving users the option of using USB 2.0, FireWire 400 / 800, or eSATA. Additionally, the drive offers up "automatic, continuous backup," a capacity gauge, five-year warranty, SmartPower feature, a fanless design to keep things quiet, and of course, an "elegant silver metallic finish that perfectly complements other Mac products." The new crew is available now from $199.99 to $399.99 depending on capacity.