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Gillette's new razor adds heating instead of more blades
It's the easy joke to make: how exactly can Gillette innovate in shaving, beside adding even more blades? Well, add heating. The first product from GilletteLabs, its new innovation team, is the Heated Razor. It has a metal, gold-colored bar that heats up in less than a second to offer an experience approximating a hot towel shave. The bar itself reaches 110 degrees Fahrenheit, heating your shaving foam / gel / bar-of-soap lather, and then your skin in the process. According to the company's testing, it will heat up your skin far more substantially than just passing your razor under hot water.
Ads & iPhones: Facial hair fun with uArt
Adutainment, the art of mixing advertising and entertainment, has been popular in the iPhone app space since the App Store first opened. Grooming product giant Gillette has teamed with developer AIM Proximity on a fun little free app called uArt (click opens iTunes). uArt is the iPhone app equivalent of drawing mustaches and beards on pictures of people in magazines...not that I've ever done that...You provide the photo, taking a shot of yourself or a friend with the iPhone camera, or importing a picture from Photos. After sizing and placing the photo with a pinch and a finger swipe, you can begin to have fun with the full beard that appears on the photo. A single control makes the beard and mustache go from sparse to bushy, while another control lets you apply the digital equivalent of "Just for Men" to the facial hair in 12 different colors and shades. Now comes the really fun part: touching the shave button on the bottom of the screen brings up a virtual Gillette Fusion razor (it vibrates!) that you can use to trim or remove parts of the hair. Now you can see just how good or bad you'd look with a Fu Manchu. There's a way to save your work of tonsorial art and even give it a name before sending it to your friends. Personally, I'm holding out for Rogaine® to sponsor a free hair-growing app. Be sure to check out the rogue's gallery of famous TUAW personalities below.Thanks to Ivan for the tip! %Gallery-64273%
Floridians: Meet celebs and participate in EA Sports' Champions of Gaming
Reside in or around the central Florida area? If so, then you owe yourself a pre-Valentines gift to go attend the EA Sports Champions of Gaming event that's being held at the University of Central Florida Arena on February 3rd. Not only will the Champions of Gaming tournament be taking place, but sports celebrities including Tiger Woods, Derek Jeter and Denny Hamlin will be in attendance. Gaming celebs will also be on hand, including Geoff Keighley of Spike TV and the always charming Larry "Major Nelson" Hryb. It'll be the gaming event of the century or (at the very least) the first week of February 2009![Via Major Nelson]
Art of Shaving Fusion Power razor costs $150, sports flashlight
Granted, today's newfangled razors and their associated disposable blades are pretty pricey, but if we're to pay $150 for a shaving tool that doesn't come with a lifetime supply of refills, there had better be some value-added features to pique our interest. Well specialty retailer The Art of Shaving may have done just that with its Fusion Chrome Collection Power Razor, which is essentially a vibrating metal handle for the latest five-blade Gillette offering that also happens to sport -- wait for it -- a built-in flashlight! That's right, never again will you show up for work all cut and bloody after the electric company has cut off the juice and you're forced to shave in the pre-dawn darkness. Forget about that family of fleas who have set up camp in your goatee: they'll skulk in the shadows no longer. And no more embarrassing trips to the hospital after an "oopsie" while trimming your bikini zone. Yes, friends, this is truly convergence at its best.[Via Shaving Stuff]
