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Many first-time HDTV buyers bypassing the HDTV service
Oh, brother. Not this again. Every year it seems that we get wind of a wonky report that explains just how ignorant many first-time HDTV buyers are to HD programming. And in many cases, we'd argue to no fault of their own. The most recent survey from the offices of Frank N. Magid Associates asserts that "among the 12% of US households who purchased a new high-definition television in the past year, 41% still need to arrange for high-definition programming service from a cable or satellite provider." Granted, some of those folks could be perfectly content with pulling in high-def via an OTA antenna (or hooking up a gaming console / Blu-ray player), but that's still a lot of cats and kittens neglecting that sweet, sweet pay-TV goodness. The survey also found that 43% of new HDTV owners "had not looked into HD services from any provider," and that 41% didn't feel that HD services were worth the cost. We've said it before, and we'll say it again: friends don't let friends own an HDTV without any HD content. It's just not right, people.
Gifting someone with an HDTV? Don't forget the HD service!
We know, it seems painfully obvious to us, but we can't say we're surprised one iota that the general public would buy a loved one an HDTV and totally overlook the fact that he / she will need HD service to make it truly worthwhile. According to a recent survey conducted on Comcast's behalf, one in four consumers are hoping to receive an HDTV this holiday season, but only 12-percent of gift-givers were even thinking of including HD service. Granted, savvy buyers may be tossing in a gift certificate to pick up an OTA antenna, or they may just let the recipient be responsible for figuring out they need high-definition service. Of course, one must remember who commissioned the survey. Nevertheless, let this serve as a friendly reminder to show consideration when blessing someone with a new HDTV -- they can't watch HD flicks forever![Image courtesy of Crutchfield]
