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It looks like you can officially put any hopes of a PlayStation 4 announcement at E3 to rest. In a roundtable with reporters at CES, Sony's Kaz Hirai responded to a question about recent comments attributed to gaming division head Andrew House by stating that "Andy is absolutely right in that we a...

January 10th 2012 at 6:30pm 0 Comments
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The PlayStation Move is now less than a month from hitting stores shelves, and it looks like some Sony execs are already busy starting to manage expectations. Speaking with Eurogamer this week, Sony Computer Entertainment senior vice president Ray Maguire chose to compare the Move's launch to that...

August 26th 2010 at 3:30pm 0 Comments
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If you thought Microsoft was going to sit back and take verbal abuse from Sony Computer Entertainment's Kaz Hirai, then you don't know Microsoft's Aaron Greenberg. Commenting on Hirai's "lacks longevity" talk, Greenberg fights back, explaining that "this sounds like an old hardware company that's c...

January 21st 2009 at 12:45pm 0 Comments
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A long time ago, Jack Tretton mentioned that Sony will not pay for PS3 exclusivity in this generation of games. "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody...

May 30th 2008 at 11:00am 0 Comments
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Sony is denying recent reports that rumble Sixaxis' are ready to shake things up for consumers. Sony spokesman Dave Karraker tells GamePro that they have not added rumble to the Sixaxis and have no announcements regarding the feature. Although, if we're going to get technical with the word play, we...

August 6th 2007 at 11:25am 0 Comments
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In an interview with Kikizo, Sony global president Kaz Hirai alludes to future iterations of the Sixaxis controller. Hirai says that they're "obviously looking" at what do do with the Sixaxis now that they've come to an agreement with Immersion. He says they're actually looking at a variety of thin...

July 20th 2007 at 3:20pm 0 Comments
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Reuters is reporting that the president of Sony Computer Entertainment, Kaz Hirai, has stated that by March 2008 the PlayStation 3 will have a total catalgue of 380 games. This will be a solution to the current slump in sales the PS3 is currently seeing worldwide. Apparently Kaz only just realised t...

June 21st 2007 at 6:45am 0 Comments
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File this one in the delicious irony department: the same day Kotaku's Brian Crecente posts a video of his son playing a brand new demo unit of the PS3, SCEA boss Kaz Hirai tells the Associated Press that his 12-year-old son doesn't yet have a system. Despite the younger Hirai's begging, Kaz said th...

November 6th 2006 at 11:25am 0 Comments
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We're quickly learning that the real gold mine of our CE-Oh no he didn't! posts is Sony, home to blustering executives prone to spewing a seemingly never ending stream of pithy, entertaining commentary on the industry as their flagship game and media device lapses further and further into delay. Up...

June 28th 2006 at 10:41pm 0 Comments