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Kazuo Hirai doesn't officially grab the reins as Sony's CEO and President until April 1st, but in reality he's already at the stirrups. He's making a number of exec-level switches that he hopes will deliver "rapid and optimized decision-making processes as 'One Sony'." His strategy? An inner circle...

3 years ago 0 Comments
March 27, 2012 at 4:57AM
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It looks like you can officially put any hopes of a PlayStation 4 announcement at E3 to rest. In a roundtable with reporters at CES, Sony's Kaz Hirai responded to a question about recent comments attributed to gaming division head Andrew House by stating that "Andy is absolutely right in that we a...

3 years ago 0 Comments
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The PlayStation Move is now less than a month from hitting stores shelves, and it looks like some Sony execs are already busy starting to manage expectations. Speaking with Eurogamer this week, Sony Computer Entertainment senior vice president Ray Maguire chose to compare the Move's launch to that...

4 years ago 0 Comments
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If you thought Microsoft was going to sit back and take verbal abuse from Sony Computer Entertainment's Kaz Hirai, then you don't know Microsoft's Aaron Greenberg. Commenting on Hirai's "lacks longevity" talk, Greenberg fights back, explaining that "this sounds like an old hardware company that's ...

6 years ago 0 Comments
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A long time ago, Jack Tretton mentioned that Sony will not pay for PS3 exclusivity in this generation of games. "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody ...

6 years ago 0 Comments
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Sony is denying recent reports that rumble Sixaxis' are ready to shake things up for consumers. Sony spokesman Dave Karraker tells GamePro that they have not added rumble to the Sixaxis and have no announcements regarding the feature. Although, if we're going to get technical with the word play, w...

7 years ago 0 Comments
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In an interview with Kikizo, Sony global president Kaz Hirai alludes to future iterations of the Sixaxis controller. Hirai says that they're "obviously looking" at what do do with the Sixaxis now that they've come to an agreement with Immersion. He says they're actually looking at a variety of thi...

7 years ago 0 Comments
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Reuters is reporting that the president of Sony Computer Entertainment, Kaz Hirai, has stated that by March 2008 the PlayStation 3 will have a total catalgue of 380 games. This will be a solution to the current slump in sales the PS3 is currently seeing worldwide. Apparently Kaz only just realised t...

7 years ago 0 Comments
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File this one in the delicious irony department: the same day Kotaku's Brian Crecente posts a video of his son playing a brand new demo unit of the PS3, SCEA boss Kaz Hirai tells the Associated Press that his 12-year-old son doesn't yet have a system. Despite the younger Hirai's begging, Kaz said t...

8 years ago 0 Comments
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We're quickly learning that the real gold mine of our CE-Oh no he didn't! posts is Sony, home to blustering executives prone to spewing a seemingly never ending stream of pithy, entertaining commentary on the industry as their flagship game and media device lapses further and further into delay. Up ...

8 years ago 0 Comments
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Nothing in life is free and if 'Fun' had a price, then recent videogames are out to bankrupt you. I mean what with the cheaper medium of CDs and all, who can blame them for charging upwards of 60 bucks for a single game? Okay, sarcasm aside, there's probably a small army of people out there who are ...

8 years ago 0 Comments
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Ken Kutaragi recently held a very long interview with Japanese web site PC Impress Watch where he spoke about the PS3's current presence and that for Sony, their goal is to have their next-generation console have the kind of market pull that the Apple brand does. "Steve Jobs could slap an Apple logo...

8 years ago 0 Comments
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It's been no surprise that whenever Sony is faced with the accusation of copying Microsoft's online strategy, they talk about progressing the industry as a whole and broadening the scope of the business. Kaz Hirai has furthered that mentality by going on the record saying "thanks" to the software gi...

8 years ago 0 Comments
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Sony's Kaz Hirai commented to news site Bloomberg that he expects the company's Playstation 3 to launch with 15 titles this November. This is in contrast to what some third-party higher-ups have been saying, including Sega's Simon Jeffrey and THQ's Brian Farrell. Jeffrey's argument stems from third ...

9 years ago 0 Comments
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Lest you thought Sony had managed to put the issue of Playstation 3 pricing behind them with defenses earlier this week by Kaz Hirai and Phil Harrison, Sony Computer Entertainment chief Ken Kutaragi has now weighed in with his verdict. Kutaragi has reportedly stated that the pricing of the PS3 is &q...

9 years ago 0 Comments