Hoya

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  • ViXion01

    ViXion01 glasses reduce eyestrain by doing the focusing for you

    by 
    Richard Lai
    Richard Lai
    01.08.2024

    Japanese startup ViXion showed off its auto-focus eyewear, the ViXion01, at CES Unveiled 2024.

  • Official: Ricoh set to acquire Pentax camera brand and business, get serious about digital imaging

    by 
    Vlad Savov
    Vlad Savov
    07.01.2011

    Reuters is reporting a bit of board room activity in Japan this morning, which could, by the end of today, result in Ricoh purchasing the Pentax brand and camera business from current owner and proprietor Hoya Corporation. The global news agency points out that Hoya's initial acquisition of Pentax, back in 2007, was primarily motivated by its eagerness to acquire Pentax's medical technology, and although the company's had a slew of strong products since then, it probably makes sense for Hoya to pass the digicam work on to someone who might feel more invested in it. For its part, Ricoh also has a well respected line of digital compacts, but lacks the DSLR lineage and experience that Pentax brings. Provided this deal goes through as rumored, and Reuters has three sources who say it's imminent, the only question we've got to ponder is whether the Pentax naming will take over for Ricoh's slightly less recognizable branding or vice versa. Update: That was quick! Hoya has confirmed the sale. Thanks, Ben! It is as reported earlier: Hoya will hang on to the rights to manufacture and develop products for the medical field, while Ricoh is gobbling up the Pentax Imaging Systems products with a view to expanding its presence in the consumer digital camera market.

  • Pentax gets official with 40 megapixel 645D medium format camera

    by 
    Darren Murph
    Darren Murph
    03.09.2010

    We had a hunch that Pentax was readying a 645 Digital, and sure enough, the company has come clean with that very camera today. The May-bound 40 megapixel 645D is a medium format beast, but unlike similar options from Hasselblad, this one won't actually destroy your hopes of sending four generations of offspring to college. Boasting a 44mm x 33mm sensor, a 3-inch rear LCD and a virtually indestructible chassis, this monster promises high res images that only pros can appreciate, and there's a pair of SD / SDHC card slots for those who love to surround themselves with options. You'll also get a newly designed 11-point AF sensor, a fresh dust removal system, 77-segment multi-pattern metering system and a battery good for around 800 images when fully charged. 'Course, with a retail price of ¥850,000 ($9,442), you'll also expect amenities like an HDR mode, dynamic range expansion and an HDMI output, all of which just so happen to be included. Oh, and if you're in the market for some new glass, there's also a 55mm F2.8 lens that'll ship alongside of this here body for the princely sum of ¥100,000 ($1,110).

  • Pentax buckles, gets bought by Hoya

    by 
    Conrad Quilty-Harper
    Conrad Quilty-Harper
    05.27.2007

    We'd say "another one bites the dust," only that in the case of multi-billion dollar company takeovers, the metaphorical particulate is invariably of the gold form. Yeah, the latest mega-corp takeover is here, as Pentax has been taken over by Japanese company, Hoya. The deal was overshadowed by some rough internal wrangling in Pentax, involving calls from shareholders to reinstate an ex-President in favor of the takeover: the end result being that the current one, Takashi Watanuki, was forced to agree to the merger. We can't draw much from this deal at the moment, but as Hoya is involved in technology like medical imaging equipment, we'd expect a proportion of the impact to fall outside of our gadgetry remit. We've no fear that Pentax will be dropping out of the con / prosumer camera market just yet though, so for now just think of this as a business blip on your gadget radar.[Via Photography Blog]