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HustlerHD launching May 1st: no SD upconverted material
Last summer, Hustler TV and Digital Playground banged out a deal to get the latter company's content on the former's network. Now, all of that is about to get a lot more intriguing to fans of said material and high-definition. Hustler TV has just announced the outfit's forthcoming high-def broadcast service: HustlerHD. Slated to go live on May 1st, the service will not broadcast a single moment of content that's just upconverted standard-def material. Instead, every title will be "filmed, edited and broadcast in true HD." Additionally, HustlerHD will be the exclusive home to shows from HD-producing studios including Digital Playground, Hustler Video and Zero Tolerance.
New deal puts Digital Playground content on Hustler HD VOD
Two of the biggest names in the adult film industry have just signed a deal that could put rivals in a world of hurt. The "worldwide exclusive agreement" will seemingly enable Digital Playground content to be offered via Hustler TV's HD video-on-demand portal, and considering that a number of DP's films have already been shot entirely in high-def, there's a decent library of footage ready to get down. Reportedly, Hustler TV is already in 45 million homes in the US and can be seen in 50 countries worldwide, though the release didn't state when viewers could look forward to catching Pirates or Island Fever 3 at the press of a button.
Format war alive and well in porn industry
If the porn industry is indeed pivotal to format success, the current HDM war may be far from over. Digital Playground's move to blu aside, the porn industry has not seen the same kind of bandwagon-hopping as the more mainstream media. Read through the link to get the lowdown on the individual players, but suffice it to say that there's a pull between mainstream studio pull for Blu-ray and affordability for HD DVD. If what we heard from the BDA press conference at CES is any indication, the consumers will follow where the studios lead. The question is whether the porn industry will fall in line with those studios or vote for the lower royalty costs of HD DVD.
