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Jobs: If you see a stylus or a task manager, 'they blew it'
Steve Jobs is never one to mince words when taking questions from the press, and he just made it very clear how he feels about other platforms during the iPhone OS 4 event when asked about task management: Q: How do you close applications when multitasking? A: (Scott Forstall) You don't have to. The user just uses things and doesn't ever have to worry about it. A: (Steve Jobs) It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it. Yeah, that pretty much sums up the Apple Way, but hey -- tell us how you really feel, Steve.
iPhone OS 4 not coming to the iPad until the fall
All that great stuff we just heard about iPhone OS 4: multitasking, tentpoles, app folders, Game Center, iAd -- okay, maybe you weren't all that excited about iAd -- seemed destined to hit the iPad this summer. Surely, right? Instead, rather than finishing with his usual "one more thing" flourish today, Steve Jobs just left a stunned audience with the terse statement that Apple will be "bringing OS 4 to the iPad this fall." That's like... a whole different season from the new operating system's release. Why Steve, why?
Apple iAd brings ads, cash money to third-party iPhone apps
If you were wondering exactly what Apple had in mind with its acquisition of Quattro Wireless a few months back, the picture gets a little clearer today with the announcement of the iAd mobile ad platform alongside iPhone OS 4.0 today with the company saying that iPhone devs have a billion "ad opportunities" per day. The idea is to keep users in the apps to see interactive, "emotional" ad content as often as once every three minutes -- not to "yank" them out, as Steve puts it -- while developers are rewarded with a 60 percent cut of the revenue. Ads are hosted and served by Apple, and while there'll be some sort of approval process, Steve's describing it as a "light touch," so it probably isn't the same process traditional apps go through. This makes things considerably more interesting for the mobile advertising business as a whole, since Google's been trying to seal the deal on an acquisition of industry leader AdMob for a while now in the face of some pretty intense FTC scrutiny. Certainly seems like this would grease the wheel a little bit, doesn't it?%Gallery-90060%
Apple previews Game Center social gaming platform for iPhone OS
Apple just announced Game Center, which is a social gaming network for the iPhone -- it sounds a lot like Xbox Live, actually. It's has a friend system, leaderboards, and achievements -- and we're guessing it'll blow up out of the gate, given how many games are on the platform. It's being previewed in iPhone OS 4 right now, and it'll launch later this summer. We're hunting for more info, we'll let you know! %Gallery-90058% Make sure to check out the ongoing iPhone OS 4.0 liveblog!
Apple's sold 450,000 iPads as of today, pushed 3.5 million iPad app downloads (update: 50 million iPhones!)
There you have it -- according to Steve Jobs at today's iPhone event, nearly half a million iPads have been pushed so far alongside 3.5 million iPad app downloads -- a perfect few orders of magnitude above the 3,500 iPad apps presently available. It's not clear whether that includes units sold to third party retailers (like Best Buy) that are still sitting on store shelves, though, so there's quite a bit of potential for variability there. Separately, he's mentioned that 50 million iPhones have now been sold worldwide alongside 35 million iPod touches -- so yeah, needless to say, the iPad has some big shoes to fill if it wants to hit the same level of rousing success.
