IpsosMendelsohn

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  • Gadgets convicted of making us miserable, dodgy stats used as evidence

    by 
    Sharif Sakr
    Sharif Sakr
    05.26.2011

    Gadgets need to be rounded up and thrown in a cell right alongside meat glue, child pageants and other notorious public enemies. The crime? Stressing people out, according to researchers at Ipsos Mendelsohn. The evidence? A survey of affluent Americans with a household income over $100,000 who moaned that their lives are more "complicated" than they were a decade ago. Damningly, the vast majority of these respondents also admitted that their lives are more "technology-infused" than a decade ago. The researchers also highlighted evidence from a separate poll of affluents, showing the growing prevalence of certain gadgets that add to the "complex calculus" of our lives: E-reader ownership has doubled over the last eight months, smartphone ownership is up to 52 per cent, and a third of affluents either own a tablet or expect to buy one soon. Sufficient proof, it seems, to send these poor devices down for life -- especially if we disregard all the other things that have stressed out rich Americans over the past decade (recessions, deficits, bad TV serials) and the possibility that busier people might actually need more technology to help them cope.