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Disney and CBS interested in Apple's subscription-based iTunes TV idea?
Disney and Apple -- now, where have we heard about these two mingling in content related activities before? Sure enough, whispers of a potential tie-up regarding a $30 per month TV service for iTunes are turning into more of a gentle roar, with The Wall Street Journal reporting today that both CBS and Walt Disney Company are "considering participating in Apple's plan to offer television subscriptions over the internet." Naturally, this comes from those ever present (and perpetually undisclosed) "sources," but considering that the outfit just shelled out for Lala, we wouldn't put anything past it. As the story goes, CBS is considering offering up content from CBS and CW, while Disney could include programming from ABC, Disney Channel and ABC Family networks; details on the purported program are obviously still under wraps, but we know that both of these guys would be looking for some sort of monthly compensation in exchange for access to their lineups. Whatever the case, it's being bruited that Apple could complete licensing deals and introduce the service sometime in 2010, so we'll be keeping an ear to the ground for more.
Apple pitching $30 a month TV service for iTunes to the networks?
According to Peter Kafka over at AllThingsD, he's had "multiple sources" tell him that Apple is shopping around a subscription service to TV networks that would give iTunes users a catch-all subscription for $30 a month. As far as he's heard, nobody's jumped on board just yet, and of course networks have to work out their typical fears of such a service cutting into ratings and biting into cable revenue. However, at least one unnamed executive briefed on the plan says "I think they might get it right this time," and with Disney's cozy relationship with Apple there's reason believe they'd be the first to sign up. Unfortunately, for people scrounging for a new evidence of an Apple tablet or something useful for their oft-dormant Apple TV to do, there's no word on what role devices have to play in this deal, but we have to believe that Apple would be working to push the content to the rest of its iTunes-based ecosystem, whatever that might encompass if and when the service launches early next year as Apple has proposed.
Apple patent application hints at iTunes broadcasting service
Before you get all excited, we must remember that more often than not, Apple patent applications never amount to anything. That being said, this one is certainly within the realm of feasibility. A recent app dug up over at MacNN details an iTunes TV broadcast service that would theoretically beam out content to your iPod or iPhone via an adapter. The somewhat vague verbiage also mentions a "tagging" system of sorts, possibly one that could fetch content based on what you enjoy. In all honesty, we can't say we'd be champing at the bit to have some gaudy dongle hanging from our dock connector just to catch up on TV -- after all, there are far superior TV-friendly products out there than those from Cupertino -- but we can't deny that it would probably be a hit. Stay tuned, this one could get interesting.
Report shows Apple needs NBC back, like yesterday
A report issued by Forrester Research suggests that contrary to conventional wisdom (or at least the comments here at TUAW), Apple is the loser in their feud with NBC-Universal. The on-going fight, which reached fruition last week, as all all NBC-Universal content was removed from iTunes, hurts Apple more than it hurts NBC. James McQuivey, an analyst for Forrest Research, urges Apple to make-up with NBC, otherwise they risk losing their spot as a major source in the distribution of online broadcast content. Why? Because although iTunes dominates the world of digital music sales, the same cannot be said for iTunes video downloads.According to the report, which was quoted by CNET, Apple relies on NBC to deliver 30% of their video download sales. This is in line with the 40% figure claimed by NBC in October (I say we split the difference at 35 or call it a third). Furthermore, a Forrester study revealed that only 19% of users buy video content (either TV shows or full length movies) from iTunes and of that 19%, the average amount spent on videos is $30. Meanwhile, competing pay services like Amazon Unbox and the free offerings provided by the networks own websites and through services like the Fox and NBC collaboration Hulu.com make paying for an iTunes download, just so you can watch it on an iPod or Apple TV, less inviting or appealing to users.
