KDL-32S2400
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Sony introduces 52-inch XBR 1080p Bravias, new 720p models
Sony has unveiled four new Bravia LCDs, two of which are the largest LCDs in the Bravia range so far, with the 52-inch KDL-52XBR2 and KDL-52XBR3 models both running at 1080p resolution via the three HDMI ports or the VGA and component inputs. Both models come with a built-in ATSC tuner, a "floating glass" panel design, and Sony's Advanced Contrast Enhancer which will supposedly improve the display's 1,300:1 contrast ratio. The only difference between the two models appears to be the color of the bezel, with the XBR3 getting a glossy piano black surround (pictured), and the XBR2 settling for a less glamorous silver bezel. You'll pay $300 for the priviledge of owning the Bravia that matches your piano, as the KDL-52XBR2 and KDL-52XBR3 will be available in November at around $6,500 and $6,800 respectively. Sony also took some time to introduce a couple of new mid-range Bravia LCDs with the 40- and 32-inch 720p KDL-40S2400 and KDL-32S2400 models bringing the total number of Bravia LCDs to sixteen. Shipping next month for $1,700 and $2,600 depending on the screen size, you can expect to get the standard set of inputs (HDMI, VGA, component, S-Video, composite) along with an ATSC tuner, a black bezel, and hidden SRS speakers in return for prying open your ever loving wallet.
Sony @ CEDIA - 52-inch 1080p, 40- & 32-inch 720p BRAVIA LCDs
Remember the 52-inch 1080p and 720p 40- and 32-inch BRAVIA LCDs Sony announced in Japan recently? They have officially announced their US availability prior to CEDIA 2006. First the the big guys, the 1080p 52-incher comes in two flavors, the KDL-52XBR2 and KDL-52XBR3. The XBR3 has the high-gloss piano black bezel we know you love so much while the XBR2 has a silver finish. Both include BRAVIA Engine Pro image processing built around Sony's DRC-MFv2.5 for upconverting lower-res signals, and WCG-CCFL backlighting for better color contrast. They feature a 1,300:1 on-screen contrast ratio (7,000:1 dynamic), 8ms refresh time, with three HDMI and component inputs. Both will ship in November, with MSRPs of $6,800 for the XBR3 and $6,500 for the XBR2. At the lower end Sony has added two S-series LCDs also shown previously in Japan, the 40-inch KDL-40S2400 and 32-inch KDL-32S2400, both featuring a 1366x768 (720p) resolution. They have the same Advanced Contrast Enhancer (ACE) as the 52-inch models, with 1,300:1 contrast ratio (5,000:1 dynamic), plus "invisible" bottom-mounted speakers and will retail for $2,600 (40-inch) and $1,700 (32-inch) when they begin shipping in October. The 52-inch XBRs will have a fight on their hands with the similarly-spec'd Samsung and Sharp models hitting this fall.Update: Added images of KDL-32S2400 & KDL-52XBR2 after the break.
