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Apple may have publicly responded to Microsoft's Laptop Hunters ads with a counterpunch of its own back in May, but it looks like it may have been singing a slightly different tune behind the scenes more recently, at least according to Microsoft's Chief Operating Officer, Kevin Turner. Speaking at...

5 years ago 0 Comments
July 15, 2009 at 9:27PM
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BrandIndex is reporting this week that Microsoft's "Laptop Hunter" and similar ads are changing consumer's perceived value of Windows machines. YouGov conducted a survey of 5,000 consumers to measure the "value score" of both Macs and Windows machines. The value score represents a customer's percept...

5 years ago 0 Comments
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Microsoft's latest advertising campaign, while more stimulating than the Seinfeld/Gates spots, has one goal and one goal only: sell PCs. Microsoft's endgame, it seems, is to persuade people into purchasing Windows-running PCs by leveraging the fact that Macs are more expensive than PCs. I'm not go...

5 years ago 0 Comments
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According to Apple, there aren't any PCs with fast processors and big screens that work without viruses, crashes or headaches. But folks, this isn't reality, this is advertising. In fact, this is Apple's first jab since Microsoft took off the gloves with its Laptop Hunters series of pokes against A...

5 years ago 0 Comments
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We're not sure if Microsoft is winding down its Laptop Hunter campaign, or just decided to step off the class warfare a bit, but this latest ad is pretty hate free. Shelia, a filmmaker with a $2,000 budget, asks the hard questions like "is this graphics card going to be powerful?" and walks out wi...

5 years ago 0 Comments