MacmillanPublishers
Latest
Editorial: Bring on the digital overthrow of publishing
Last week's release of the Amazon Kindle Paperwhite offered an opportunity to look back on the rapid growth of e-reading, and look forward to what the digitization of publishing will mean to four major market forces: publishers, bookstores, authors and readers. As during any technological disruption, winners and losers trade fates until the upheaval settles and a new cycle of status quo begins. Amazon is not the only bookstore represented in the scramble for new-era survival, but its major role has multiple dimensions: seller, publisher, enabler, inventor and primary instigator of disruption. Amazon is banking on being a winner, and was recently handed an advantage by the U.S. government in its uneasy relationship with publishers. While industrial forces work their way through the dislocation of new paradigms, individuals -- both book consumers and book authors -- stand to be the biggest winners, and that is a good thing.
Have we seen the end of the $9.99 eBook?
At the roll out of the iPad, our old friend Walt Mossberg of the Wall Street Journal chatted up Steve, and when asking about the pricing of buying books from the iBookstore, Walt was told that the price would be the same as Amazon. Amazon currently charges $9.99 for most books, which, according to AppleInsider, means that Amazon is losing $4.50 per book to keep its leadership position in the eBook market and keep Kindles selling. This strategy is similar to the loss-leader marketing popularized by Gillette who sold razors at a loss in the hopes of more than making up for it in the sales of blades. Apple proposes prices that would actually be profitable, wanting to position best sellers between $12.99 and $14.99. AppleInsider notes that Apple's plan is a similar one to the App Store where the publisher takes 70% and Apple takes a 30% cut. Under the Amazon plan, including the $4.50 Amazon subsidy, book publishers are currently being paid $14.50 while under Apple's model, the publisher of a bestseller would only make $10.49 per copy. The idea of Amazon subsidizing books is unsustainable in any competitive market and with more than one big razor in town, or at least one showing up soon, the market will inevitably settle on one method or the other. [via AppleInsider and WSJ]
Macmillan books gone from Amazon.com, Steve Jobs grins wryly from his throne of golden iPads
We hate to iPad-ify the news so bluntly (matching lower back tattoos aside), but the timing of this one is uncanny. Mere days after Apple's announcement of a deal with Macmillan for its new iBooks store, and right after a shakycam video of Steve Jobs predicting some publishers would be pulling books from the Kindle due to a lack of satisfaction with Amazon's prices, Macmillan's books have mysteriously disappeared from Amazon.com. Even the paper ones, like the new Wheel Of Time book, pictured to the right. You can of course buy books from the other retailers that Amazon's systems support (along with Amazon.co.uk and Amazon.ca), but there's no getting a Macmillan publication straight from Amazon.com. Without a peep about the issue from Amazon or Macmillan, it's easy to see this as some sort of wild glitch -- after all, what could possibly cause such a rift between these two companies to end sales of all Macmillan books, instead of just the e-books for Kindle? Hopefully we find out soon, before our heads implode conspiratorially.
Publishing exec 'steals' Google laptops in silly demonstration
We can't say that we'd recommend a CEO steal property from Google in order to prove a point, but the head honcho of Macmillan Publishers pushed his superego aside and did just that at a recent BookExpo America in NYC. It's no secret that a number of publishers have been up in arms about Google's approach to digitizing their works, but Richard Charkin went so far as to recruit a colleague and swipe a pair of laptops from a Google Books kiosk at the event. About an hour later, the booth attendants actually noticed the missing goods and presumably began to panic, and the haughty executive then had the nerve to return the machines to their rightful owners whilst dropping the "hope you enjoyed a taste of your own medicine" line. He justified the bizarre behavior by suggesting that "there wasn't a sign by the computers informing him not to steal them," apparently referencing Google's controversial tactics when scanning books. That'll show 'em, Mr. Charkin.[Via TechDirt]
