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Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

2 months ago 0 Comments
December 24, 2014 at 12:07PM
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You know how a bottle of beer can help make some particularly bad news easier to swallow? Argentinian beer brand Andes doesn't only believe that, it's taking that idea to the next level -- by letting people record themselves using its app and digitally attach the video to a QR code printed on its ...

2 months ago 0 Comments
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I used to love reading movie reviews in the local paper when I was a kid, though sometimes it puzzled me when a film was listed as "not pre-screened for critics." Generally these were B-movies that critics were prone to savaging, so the distribution companies figured they'd make more money if prosp...

3 months ago 0 Comments
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You haven't misread that headline. As it gears up to open its first-ever restaurant in the country, Burger King India is turning to eBay to help drive sales. The world's second-largest burger outlet is hoping to persuade potential customers to pre-order burgers through the popular auction site. Fo...

3 months ago 0 Comments
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When SOE Brand Manager Omeed Dariani left the EverQuest Next team suddenly, there was no small amount of curiosity and speculation over his reasoning. Obviously he knew something that fans didn't, but what was it? He recently appeared on Reddit to briefly explain his departure, stating that it was ...

5 months ago 0 Comments
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Last week, Google announced the aptly named Android One, a plan to unite the myriad budget devices running its mobile operating system. But Sundar Pichai and crew aren't alone in banking on the singular power of one. No, Google's One is just one of many in the industry's recent past. It turns out,...

7 months ago 0 Comments
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Apple made a hullabaloo over iOS 8's user-accessible privacy controls during its WWDC keynote, but it now appears that some of the biggest safeguards are under the hood. Security guru Frederic Jacobs has noticed that iOS 8 uses random network identifiers when scanning for WiFi access, and will onl...

8 months ago 0 Comments
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It's no secret, HTC has an image problem. Despite consistently creating some of our favorite phones, it's failed to reach the heights of popularity of manufacturers like Samsung. That could soon change. In what is almost certainly not a coincidence, HTC has hired Samsung's former Chief Marketing O...

10 months ago 0 Comments
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Samsung's track record on smartwatch marketing has been, shall we say, mixed. Its nostalgic sci-fi TV spot for the Galaxy Gear was a hit, but its awkward (and slightly creepy) romantic skier ad? Not so much. Give credit to the company for learning quickly, though, as its newly released TV commerci...

10 months ago 0 Comments
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Did you catch the selfie that the Red Sox's David Ortiz took with President Barack Obama? That was a great instance of cultural zeitgeist, wasn't it? However, Samsung also has a deal with Ortiz that let it use the shot (taken with a Galaxy Note 3) in a Twitter ad -- and the White House isn't very ...

11 months ago 0 Comments
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Gamers don't tend to think about MMOs from a marketing perspective; that's not what we're most interested in. So it's informative to take a look at a recent piece from [a]list daily about the state of MMORPGs in terms of profits, business models, and future developments. The piece looks at the hist...

1 year ago 0 Comments
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There you are, leisurely perusing Twitter (as one does), when the stinking funk of marketing speak smacks your cerebellum like a Mack truck: "Want to grow your presence on Twitter? Reach more people with your Tweets using Promoted Accounts. Learn more today!" It has begun. Too serious? Perhaps, b...

1 year ago 0 Comments
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There's a technological revolution going on; innovation is at an all-time high; and we've seen it all before. While many of the devices we've seen this week are new and even exciting, the unending hymn of hyperbole that echoes through the halls of the LVCC is an old standard. For months leading up...

1 year ago 0 Comments
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Maybe you're not quite the target market for Ever, Jane. You may not like the works of Jane Austen, for example; that would be a major deterrent. But according to project head Judy L. Tyrer, one of the major areas she wants to target is the women's market, which she feels is neglected by companies ...

1 year ago 0 Comments