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Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

4 months ago 0 Comments
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You know how a bottle of beer can help make some particularly bad news easier to swallow? Argentinian beer brand Andes doesn't only believe that, it's taking that idea to the next level -- by letting people record themselves using its app and digitally attach the video to a QR code printed on its ...

4 months ago 0 Comments
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Slices of Apple is a documentary series exploring the success of Apple as a company. It seeks to educate business leaders, entrepreneurs and laypeople about how Apple keeps delivering consistently great products. In this episode of Slices of Apple, I'm talking to Brett Murray, who worked at A...

4 months ago 0 Comments
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I used to love reading movie reviews in the local paper when I was a kid, though sometimes it puzzled me when a film was listed as "not pre-screened for critics." Generally these were B-movies that critics were prone to savaging, so the distribution companies figured they'd make more money if prosp...

5 months ago 0 Comments
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You haven't misread that headline. As it gears up to open its first-ever restaurant in the country, Burger King India is turning to eBay to help drive sales. The world's second-largest burger outlet is hoping to persuade potential customers to pre-order burgers through the popular auction site. Fo...

5 months ago 0 Comments
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The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new...

6 months ago 0 Comments
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When SOE Brand Manager Omeed Dariani left the EverQuest Next team suddenly, there was no small amount of curiosity and speculation over his reasoning. Obviously he knew something that fans didn't, but what was it? He recently appeared on Reddit to briefly explain his departure, stating that it was ...

7 months ago 0 Comments
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After Aliens: Colonial Marines publisher Sega moved to settle a class-action lawsuit to the tune of $1.25 million in August for alleged false advertising for the game, it shifted the blame for the game's marketing issues to Gearbox Software, according to court documents obtained by Game Informer. I...

7 months ago 0 Comments
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The thing about Apple ads is that even when they're bad, they're usually still good. Compared to the marketing efforts of Apple's peers, the company's TV commercials have been pretty much golden since the early 2000s. And some of the best ads Apple has ever released are for the market-defining iPa...

9 months ago 0 Comments
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Shoppers at Hudson's Bay and Lord & Taylor stores across Canada and the US are getting an early peek at the future of retail marketing starting today as HBC Department Store Group flips the switch on the Swirl in-store beacon marketing platform. While the systems won't be in place at all stores...

9 months ago 0 Comments
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Last week, Google announced the aptly named Android One, a plan to unite the myriad budget devices running its mobile operating system. But Sundar Pichai and crew aren't alone in banking on the singular power of one. No, Google's One is just one of many in the industry's recent past. It turns out,...

9 months ago 0 Comments

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of ...

10 months ago 0 Comments
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Apple made a hullabaloo over iOS 8's user-accessible privacy controls during its WWDC keynote, but it now appears that some of the biggest safeguards are under the hood. Security guru Frederic Jacobs has noticed that iOS 8 uses random network identifiers when scanning for WiFi access, and will onl...

10 months ago 0 Comments
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It's no secret, HTC has an image problem. Despite consistently creating some of our favorite phones, it's failed to reach the heights of popularity of manufacturers like Samsung. That could soon change. In what is almost certainly not a coincidence, HTC has hired Samsung's former Chief Marketing O...

1 year ago 0 Comments
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Samsung's track record on smartwatch marketing has been, shall we say, mixed. Its nostalgic sci-fi TV spot for the Galaxy Gear was a hit, but its awkward (and slightly creepy) romantic skier ad? Not so much. Give credit to the company for learning quickly, though, as its newly released TV commerci...

1 year ago 0 Comments