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The thing about Apple ads is that even when they're bad, they're usually still good. Compared to the marketing efforts of Apple's peers, the company's TV commercials have been pretty much golden since the early 2000s. And some of the best ads Apple has ever released are for the market-defining iPa...

July 31st 2014 at 3:00pm 0 Comments
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Shoppers at Hudson's Bay and Lord & Taylor stores across Canada and the US are getting an early peek at the future of retail marketing starting today as HBC Department Store Group flips the switch on the Swirl in-store beacon marketing platform. While the systems won't be in place at all stores...

July 28th 2014 at 1:00pm 0 Comments
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Last week, Google announced the aptly named Android One, a plan to unite the myriad budget devices running its mobile operating system. But Sundar Pichai and crew aren't alone in banking on the singular power of one. No, Google's One is just one of many in the industry's recent past. It turns out,...

July 5th 2014 at 10:33am 0 Comments

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of...

June 11th 2014 at 6:30pm 0 Comments
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Apple made a hullabaloo over iOS 8's user-accessible privacy controls during its WWDC keynote, but it now appears that some of the biggest safeguards are under the hood. Security guru Frederic Jacobs has noticed that iOS 8 uses random network identifiers when scanning for WiFi access, and will onl...

June 9th 2014 at 8:21pm 0 Comments
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A Samsung-sized marketing budget buys airport-sized publicity stunts, as you may well notice if you fly to or from Heathrow this month. For two weeks, starting May 19th, the owners of the "world's busiest terminal" have allowed Samsung, in partnership with JCDecaux, to re-brand all Terminal 5 sign...

May 16th 2014 at 5:47am 0 Comments
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It's no secret, HTC has an image problem. Despite consistently creating some of our favorite phones, it's failed to reach the heights of popularity of manufacturers like Samsung. That could soon change. In what is almost certainly not a coincidence, HTC has hired Samsung's former Chief Marketing O...

April 18th 2014 at 3:36pm 0 Comments
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Samsung's track record on smartwatch marketing has been, shall we say, mixed. Its nostalgic sci-fi TV spot for the Galaxy Gear was a hit, but its awkward (and slightly creepy) romantic skier ad? Not so much. Give credit to the company for learning quickly, though, as its newly released TV commerci...

April 14th 2014 at 5:47pm 0 Comments
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Did you catch the selfie that the Red Sox's David Ortiz took with President Barack Obama? That was a great instance of cultural zeitgeist, wasn't it? However, Samsung also has a deal with Ortiz that let it use the shot (taken with a Galaxy Note 3) in a Twitter ad -- and the White House isn't very...

April 3rd 2014 at 12:49pm 0 Comments