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Did you catch the selfie that the Red Sox's David Ortiz took with President Barack Obama? That was a great instance of cultural zeitgeist, wasn't it? However, Samsung also has a deal with Ortiz that let it use the shot (taken with a Galaxy Note 3) in a Twitter ad -- and the White House isn't very ...

1 year ago 0 Comments
April 3, 2014 at 12:49PM
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In a recently discovered video on 99u, former Apple VP of Marketing Communications Allison Johnson details what it was like working in Apple's marketing department under the always watchful eye of Steve Jobs. Recalling her time at Apple, Johnson describes how there were two words within Apple's m...

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Gamers don't tend to think about MMOs from a marketing perspective; that's not what we're most interested in. So it's informative to take a look at a recent piece from [a]list daily about the state of MMORPGs in terms of profits, business models, and future developments. The piece looks at the hist...

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There you are, leisurely perusing Twitter (as one does), when the stinking funk of marketing speak smacks your cerebellum like a Mack truck: "Want to grow your presence on Twitter? Reach more people with your Tweets using Promoted Accounts. Learn more today!" It has begun. Too serious? Perhaps, b...

1 year ago 0 Comments
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In this episode of One-to-One, I'm speaking with Jonathan Kressaty of the marketing analytics company, Levers. Kressaty moved to San Francisco a short while ago, and we spend most of the episode talking about public perceptions of the Bay area's tech scene versus what it is really like from someone ...

1 year ago 0 Comments
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While recently browsing through some Sony camcorders on Amazon, I was struck by how nonsensical and downright confusing tech companies can be when naming their products. How can the average consumer, without engaging in an extensive amount of online research, really differentiate a Sony HDR-CX430...

1 year ago 0 Comments
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There's a technological revolution going on; innovation is at an all-time high; and we've seen it all before. While many of the devices we've seen this week are new and even exciting, the unending hymn of hyperbole that echoes through the halls of the LVCC is an old standard. For months leading up...

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Maybe you're not quite the target market for Ever, Jane. You may not like the works of Jane Austen, for example; that would be a major deterrent. But according to project head Judy L. Tyrer, one of the major areas she wants to target is the women's market, which she feels is neglected by companies ...

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Apple has updated its developer guidelines to allow developers to use all colors of the iPhone 5s in product marketing. Previously developers were only officially allowed to use the black iPhone likeness for marking, though many developers ignored this rule and used the white iPhone as well, sugge...

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Microsoft has responded to questions raised by a recent Advertising Age report, which suggested that Xbox One users could offer up a "data treasure trove" for marketing and advertising purposes. Microsoft Chief Marketing and Strategy Officer Yusuf Mehdi addressed the Xbox One's potential for tar...

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If you're a small business owner, chances are you try to collect a mailing list of customers who are open to getting newsletters and announcements from you. In order to make such newsletters appealing on a mobile device, you previously needed to hire a graphic designer and / or coder to create a n...

1 year ago 0 Comments