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After NASA's Curiousity attempts its tension-fraught landing on August 5th, you'll be able to get one yourself in the form of this Hot Wheels die-cast model. The 1:64 scale buggy will reproduce the gutsy rover's nuclear motor, drill, cameras and laser, while being a galaxy away from the $2.5 billi...

August 2nd 2012 at 7:57am 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Ever since the tablet market exploded, we've seen a wide range of designs find both success and failure. But most of the tablets on the market have something in common: they are primarily designed for adults or at leas...

March 25th 2012 at 5:30pm 0 Comments
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There's no need to worry: your eyes aren't deceiving you, and the year most certainly isn't 2015. Still, that isn't stopping Mattel from teasing the iconic hoverboard at the New York Toy Fair. First made famous by Marty McFly in Back to the Future Part II, the product became something of Hollywood...

February 14th 2012 at 6:00am 0 Comments
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Cut the Rope will transcend the virtual world inside of your techno-gizmo for that of the real. Several new partnerships will ensure Cut the Rope-branded products are in your local brick-and-mortar soon.A new board game that mimics the gameplay of the app will launch from Mattel, along with digital...

February 13th 2012 at 4:00pm 0 Comments
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Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorp...

February 10th 2012 at 6:10pm 0 Comments
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Speechless? We can't blame you and, although this fashionable shooter might not be up your alley, we're willing to bet your kids -- or any other young member of the fam -- would snatch her up in a heartbeat. Dubbed Barbie Photo Fashion, she might not be too computer savvy or a filmmaker, but this...

February 10th 2012 at 5:28pm 0 Comments
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iPhone-controlled RC vehicles are a dime a dozen these days. But, ones as tiny as a standard Hot Wheels car? Those are little more rare. In fact, we only know of one such product -- iNitro Speeders from Mattel. The radio-controlled Hot Wheels racers won't hit 100MPH, but it also won't decimate your...

January 31st 2012 at 11:00am 0 Comments
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Disguised as a mere toy, the original Mindflex is actually a kind of limited telekinesis simulator in that it allows you to control the up and down movements of a ball suspended in air by, well, flexing your brain. With the release of the Mindflex Duel, you can now test your telekinetic prowess aga...

January 12th 2011 at 11:04am 0 Comments
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Here's one of CES 2011's less technical, but most awesome, revelations: Mattel is working on a board game adaptation of Rovio's mobile hit, Angry Birds. The game looks like a pretty authentic recreation of its source material; players draw "Mission Cards" depicting structures of bricks and pigs, wh...

January 7th 2011 at 3:30pm 0 Comments