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We haven't seen too many notable R/C cars since Takara Tomy's wall-climbing AeroSpider RC turned our world upside down way back in late 2008, but it looks like Mattel thinks it might just have the next big thing with its new foldable Stealth Rides cars. Like a Transformer that turn into a box, thes

4 years ago 0 Comments
January 30, 2010 at 3:45AM
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Apple might think it's going to change the world tomorrow with some sort of crazy tablet, but we're here to tell you that the world has already changed. American humans will soon be able to buy a product called \"Puppy Tweets,\" a product actually designed, tested, and released by the Mattel corporati

4 years ago 0 Comments
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It's taken nine whole months for this mental-stresser to go from CES show-stopper to household mainstay, but at long last, the only Mattel product we could ever recommend (with a straight face) to those with an age larger than 12 is finally shipping. In short, the Mindflex forces your brain -- as in

5 years ago 0 Comments
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It's not often that a Mattel toy targets the 18 - 128 demographic, but we'll be frank -- the Mindflex has us all sorts of intrigued. Originally introduced at this year's CES, said game is a brain-powered fun-fest that relies on intense mental activity to control the height of a ball suspended in a

5 years ago 0 Comments
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Gamers have largely gotten a bad rep for being lazy, slothful people who spend their hours mindlessly pressing buttons. The Wii changed that a bit by getting kids (and their parents... and their parents) up off the couch, but what about giving their brains a workout too? For your family's little mi

5 years ago 0 Comments
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Add one more contender to the list of mind control games vying for our attention this year alongside NeuroSky and Emotiv. Set to debut this week at CES, Mattel's Mindflex requires players to concentrate really hard in order to power a fan that'll float a ball through the hoops. Sure, it's not nearl

5 years ago 0 Comments
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Tired of waiting for scientists to crack the secrets of levitation in order to purchase a bona fide hoverboard? Look, life's short -- why not take matters into your own hands? A genuine wooden Mattel hoverboard used by Michael J. Fox (or Marty McFly, as we prefer to call him) in Back to the Future

6 years ago 0 Comments
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If you're content with letting time pass you by, you may not realize that this year's holiday shopping season is but ten months away, and apparently, Mattel thinks it's got the whole hottest toy thing figured out already. Granted, we'd place our bets on that wildly animated Elmo Live fellow (and yea

6 years ago 0 Comments
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While Mattel has been on a roll of late with swank new toys, the firm has apparently hit a rough patch after being forced to recall \"millions of toys including 436,000 die-cast cars.\" The wee roadsters purportedly \"contained excessive amounts of lead,\" and now a class action lawsuit has been filed t

7 years ago 0 Comments
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Limiting your kids' access to the treacherous internet isn't exactly a terrible idea, and while we highly doubt your three-year old would put itself in the path of a MySpace stalker, the Easy Link makes absolutely sure. This kid-friendly gaming platform aims to provide \"a safe internet experience th

7 years ago 0 Comments
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While the most of us get our shred on via one version of Guitar Hero or another, Mattel is trying to preserve our offsprings' minds a little while longer with a more educationally-inclined toy axe. Originally mentioned at the International Toy Fair, the I Can Play instrument is slated to land this

7 years ago 0 Comments
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Brand new toys sure have been popping up everywhere of late, and now Mattel's hitting us up with another gizmo being showcased at the International Toy Fair. Presumably designed to latch onto the hard-earned dollars of paranoid mums who watch entirely too many of those \"internet predator\" spots, the

7 years ago 0 Comments
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Alright Mattel, we see what you're trying to do here, and we don't like it one bit. Sure, cram a few \"edutainment\" titles down kids throats now and then, maybe even sneak some learning into an innocuous-seeming video game, but if you're going to make children go through all the trouble of freakin'

7 years ago 0 Comments
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Have no fear, worried parent, Mattel knows what's best for your kid. Riding high after a holiday season with T.M.X. Elmo and Barbie at the top of the most wanted list, Mattel is unveiling an incredible amount of toys at the American International Toy Fair 2007 in New York. Quite a few of those happe

7 years ago 0 Comments
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Mattel's booth had all sorts of goodies for the children and the childish, including their Kid-Tough FP3 Player, Hyper Scan console, Pixel Chix doodads, and Kid-Tough digital camera. The Hyper Scan console is an unabashed bid for the Pokemon set, mixing cheap 32-bit gaming CD-ROMs with RFID-based

8 years ago 0 Comments