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We'll admit it: we've definitely surfed for free while (shamefully) putting down a Big Mac before here in the US, but McDonald's fans across the UK can now look forward to doing the same. Reportedly, the fast-food giant has announced that it would "offer free wireless internet access across its 1,20...

October 11th 2007 at 2:29am 0 Comments
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SK Telecom and McDonald's have teamed up in Seoul, Korea near local Yonsei University to enable RFID food ordering. Customers start off by downloading an application via SK Telecom's internet service. Once the application has been downloaded, customers can visit McDonald's to find an RFID adapter at...

September 18th 2007 at 5:50pm 0 Comments
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This is great use of cell technology -- we need this at Starbacks, like, yesterday... essentially, DoCoMo's FeliCa-based "Osaifu-Keitai" e-wallet service allows users to purchase goodies by just swiping their cell phone over a special reading device; no need to remember PINs and passwords or having...

February 28th 2007 at 1:02pm 0 Comments
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WowWee's robot empire has seen some frighteningly rapid growth since the first Robosapien rolled off the assembly line, but it doesn't seem to be showing any signs of slowing down, with pint-sized versions of a number of the company's bots now making their way into McDonald's Happy Meals. While the...

February 23rd 2007 at 12:32pm 0 Comments
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Apparently this is the season to give IR-less, inanimate objects a bit of infrared love, as we've now got yet another IR installation duty for you handle once you've mastered the chore of getting the connectivity in your PlayStation 3. For those mums and pops who frequent McDonald's all too frequent...

December 26th 2006 at 5:37am 0 Comments
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McDonald's -- in what must have been pitched in a meeting full of McSynergy -- is sponsoring a series of "midnight" gaming tournaments in the Dallas/Ft. Worth area. McDonald's has recently tried to attract gamers through DS Wi-Fi, Happy-Meal giveaways, and an ad campaign that looked a little too fam...

September 22nd 2006 at 5:55pm 0 Comments
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Remember that Gordon College talent show video in which one student, Andrew Breton, played Mario running through World 1-1? The performance had question mark blocks, clouds, turtle shells, flower power, and even a fancy pause effect. The video was an internet sensation, showing up on MTV News and, l...

September 9th 2006 at 2:15pm 0 Comments
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Yesterday, we told you about a series of DS Lite demonstrations being held at various McDonald's joints in New York City. While some of you made the astute observation that the nearby Nintendo World Store made that sort of thing a bit redundant, it didn't stop one of our fellow bloggers, Andrew Yoon...

July 13th 2006 at 5:00pm 0 Comments
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If you live in or around New York City and have yet to part with your old DS in order to embrace the Lite, you may want to stop by a McDonald's in the next few days and try the system out for yourself. Several of the burger joints will have demo units to try out and, if you're lucky (or a rampant kl...

July 12th 2006 at 7:30pm 0 Comments
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The shadowy tricksters behind last week's McDonald's hoax at the International Serious Games Events go by the revolutionary moniker the McDonald's Resistance Collective. MTV News follows the machinations that led up to the stunt, beginning with a case of mistaken identity related to Italian consorti...

June 13th 2006 at 12:55am 0 Comments
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"Today I'm going to tell you the story of a game so serious that it changed the direction of a company."Grave words indeed, delivered at the International Serious Games Event on Monday. However, as Water Cooler Games explores, the delightful speech about games causing environmental change was, in fa...

June 7th 2006 at 9:59am 0 Comments