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RuneScape is tweaking the way character names work, and players will now have the opportunity to change names more often. There's also a revised system for inactive character names to expire. Through the use of a bond, characters can now change their names as many times as they'd like without wait...

July 7th 2014 at 11:00am 0 Comments
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A recent beta patch in WildStar included several changes to its naming rules. Numbers in names are out but special characters are in. I'm really not a huge fan of most special characters because they're used to circumvent the fact that your desired name was chosen and so you're going to create a si...

April 19th 2014 at 8:00am 0 Comments
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Apple's naming style for its products may seem silly at times -- the iPhone 5, for example, if it is even called that, will actually only be the second iPhone granted a numerical moniker, after the iPhone 4. Now there's actually a way to put a real, concrete formula on Apple's naming schemes, a...

September 7th 2012 at 8:00pm 0 Comments
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While it's easy to get caught up in the big picture side of the development process, we risk overlooking the smaller but crucial work that goes into gluing the game together. One of these tasks is the naming of the world and all that lies within it. Content Designer Annie VanderMeer Mitsoda wrote...

May 23rd 2012 at 3:30pm 0 Comments
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When it comes to forecasting the next big thing, we turn to our secret weapon: the TUAW braintrust. We put the question to you and let you have your go at it. Today's topic is the new iPad -- specifically, its name. Macs and iPods have traditionally gone nameless. There's no Mac mini 3 or iMac 2S....

March 13th 2012 at 12:00pm 0 Comments
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Countless smartphones were announced at last week's Mobile World Congress, but Huawei's showing was one of the more intriguing at the event. The company has some incredibly lofty goals, intending to ditch its past reputation as an ODM (Original Design Manufacturer) focused on budget devices and em...

March 6th 2012 at 6:25pm 0 Comments
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What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, b...

November 2nd 2011 at 11:21am 0 Comments
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While it is incredibly tempting to go off on a tear about the major decision announced this week to reboot the entire DC Comics universe, starting 52 new comics at issue #1 and essentially retconning every hero and villain we've known to date, this week's column isn't about that. After all, this...

June 4th 2011 at 12:00pm 0 Comments