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Because nothing quite says "hip brand rejuvenation" like associating your channel with an 80-year-old magazine, NBCUniversal today announced the rebranding and makeover of its G4 television channel into "The Esquire Channel" (as in Esquire magazine). G4 primarily aired video game-centric programmi...

2 years ago 0 Comments
February 11, 2013 at 12:04PM
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Cable network G4 will be rebranded as the Esquire channel, acquiring the magazine's name and branding sometime in the early part of next year, The Hollywood Reporter, uhm, reports. The deal has been finalized between G4-owner NBCUniversal and Esquire-owner Hearst Corporation, according to The Holly...

2 years ago 0 Comments
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Verizon and NBCUniversal has struck a "TV Everywhere" rights agreement so that FiOS customers will be able to watch the media company's entire programming portfolio live and on-demand via multiple platforms. In fact, some of the programming is accessible via the Verizon FiOS Mobile iPad app alread...

2 years ago 0 Comments
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Because you can never have your fingers in too many media pies, the powers that be at NBC News are now extending their reach into the eReader space. Under the company's newly minted NBC Publishing imprint, coverage related to current events, docs and bios, in addition to content culled from other N...

3 years ago 0 Comments
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Hulu has been dressed in its Sunday best for some time now hoping to attract potential buyers -- but according to Reuters, a slew of speed bumps have slowed down the process and may even kill all hopes of selling the service. According to sources, the first bump in the road can be attributed to H...

3 years ago 0 Comments