NewStore
Latest
Apple places product displays outside future Berlin Apple Store
German site Apfelpage reports that Apple has installed new display cabinets outside of its new, yet-to-be-opened Berlin store. The displays currently promote the iPhone 5, with mock, over-sized iPhones not uncommon to other Apple retail stores. It's understood that the move will attract customers to the store as there is not much else besides two small Apple logos mounted on the store front to attract potential customers. However, Apple Stores, particularly road side ones, are well known for having minimalist, sometimes understated fronts. Both the Regent Street and Covent Garden Apples stores in London come to mind. As reported last week on TUAW, the new store, located in an historic building on the Kurfürstendamm, will open on May 3, 2013. It is the 11th Apple Store to open in Germany. [Via MacNN]
Sony offers sneak peek of new LA store - no fooling (video)
You might see a bunch of fake news on the internet tomorrow, but considering what we've seen of Sony's new LA storefront, we're fairly certain this isn't a prank. That's right, Sony's launching a newly branded retail store in the City of Angels Friday, and from the look of things, it spared no expense. The 4,200-square foot space is the first to ditch the Sony Style moniker for the simpler Sony Store, and while the aesthetics are decidedly minimal, the experience is anything but. As you might expect, the shop offers demos of a slew of devices; it's packed full of everything from VAIOs to ray modelers to 3D Handycams, and it's also rocking a fully loaded home theater setup called "The Cube." Considering the outfit's been looking to up its retail cred, we'd say the new spot has the stuff to do the job, even if that bright white modular look does seem strangely familiar. If you're in the LA area, you can check out the new digs starting tomorrow -- if not, hit up the guided video tour above.
