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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter...

February 11th 2015 at 6:51pm 0 Comments
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ArtCraft's head honchos have posted a two-pronged dev update on the Crowfall forums. Executive producer Gordon Walton says that work on the title has been ongoing for six months, and the studio currently employs 17 full-timers. Creative director J. Todd Coleman says that Crowfall is about to cross...

January 21st 2015 at 5:30pm 0 Comments
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In the wake of WildStar's rocky first half year, some players have defended the game's self-destructive gameplay decisions by declaring traditional gameplay tropes "niche." It's meant to be a niche game for that tiny niche of hardcore raiders, defenders argue, and therefore criticism is unwarranted...

January 20th 2015 at 8:00am 0 Comments
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The MMO industry has lately focused on niche titles, niche communities, niche gameplay. It's not one particular niche, mind you. It's lots of different niches, all being catered to in different titles: PvPers, sadistic gankers, raiders, dungeoners, roleplayers, crafters, explorers, achievers, soloe...

November 14th 2014 at 12:00pm 0 Comments
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So how would you rate the horse situation in the games that you've played to date? Abysmal? Deplorable? Have you longed for the day when you could finally have your dream game that allowed you to take on the role of a horse in a third-person cover-based online experience? Riding High promises to le...

June 19th 2014 at 9:00pm 0 Comments
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I'd like to open today's column with my favorite quote from SOE's EverQuest Next reveal: "Enough is enough. Enough of the same game already. It's time to get some new ideas into the genre." Now, you would think that this sort of unambiguous mission statement would be picked up on and understood b...

August 10th 2013 at 2:00pm 0 Comments
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What is your guild all about? Many guilds are fairly easily described by their schedules and raid progressions (or their lack of either). More likely, though, the essence of your group -- the part that gives it its flavor and makes it stand apart from other guilds -- is somewhat trickier to descr...

January 14th 2013 at 3:00pm 0 Comments
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Typically, when a company wants to meet, you expect more of the same -- not a change in strategy, nor a decision to enter an entirely new product category. So when Razer wanted to meet us one bright, oddly cold San Franciscan morning last August, we certainly weren't expecting to meet its CEO, Min...

February 22nd 2012 at 4:00pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed some of the challenges the Flip camcorder faced trying to grow in the marketplace, an effort abruptly scuttled by an indifferent Cisco. But while Kodak, Sony and others are now poise...

April 24th 2011 at 8:15pm 0 Comments
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To many veteran MMO players, the opening horns of EverQuest's score are enough to trigger vivid memories, violent hallucinations, and an unstoppable desire to leap through the computer screen to return to Norrath. It all depends, of course, on which MMO you first cut your teeth, and while many game...

January 4th 2011 at 1:00pm 0 Comments