In a fairly tame show of initiative, Hynix, a South Korean company you've probably never heard of, has announced its plan to become the world's leading chip producer over the next ten years. The company, currently the world's fifth largest memory chipmaker, claims it will boost sales from last year's $7.7 billion to $18 billion in 2010 (the year we make contact), and to $25 billion by 2012 (when the Mayan calendar ends and we're all supposed to eat it). Hynix plans to gain ground by eagerly developing new technologies, and with the introduction of a new type of memory chip called Phase-change Random Access Memory (PRAM, but not of Apple fame). Analysts say PRAM will become the industry's main memory source, replacing flash storage over the next decade. Meanwhile, architects in Korea are working feverishly to design a room in the new Hynix headquarters large enough for president Jong-Kap Kim's head.

Classic Mac users might be familiar with the phrase: "did you zap the PRAM?" The commonly used fix-all seemed to smooth over a wide variety of troubles, but Samsung's new Phase-Change Random Access Memory has nothing to do with the Parameter RAM of yore. Instead, the new type of memory breathes fresh life into the world of non-volatile storage, with 30x the speed and 10x the lifetime of conventional NAND or NOR flash chips. Samsung just unveiled their first 512MB PRAM prototype PRAM chip, and plan to begin selling the memory in 2008. The chips cite spiffy tech specs like "vertical diodes" and "three-dimensional transistor structure" to keep size down, and the memory doesn't require old data to be erased before being written over. Supposedly the tech should be cheaper and smaller than NAND in the long-run -- which is considerable given the fact that Samsung also introduced a 32GB NAND chip today made with a 40nm process.

[Via textually.org]