pur

Latest

  • Windows Phone commercial is confusing for a variety of reasons

    by 
    Nilay Patel
    Nilay Patel
    10.11.2009

    Okay, so we understand Microsoft is trying hard to rebrand Windows Mobile as Windows Phone with the launch of WinMo 6.5, but this commercial -- labeled with AT&T logos in the US but also running unlabeled worldwide -- doesn't seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn't know better, we'd think that the HTC Pure is, in fact, the "Windows Phone" -- even though the dude in the spot is holding a totally different generic device. See how that could be weird for people? It's almost confusing enough to distract from the jubilant anthropomorphic app icons in tights. Video after the break.