Gateway, long known for its (once) very active direct sales model, is continuing to morph as it attempts to revitalize itself. The most recent strategic change is pretty remarkable -- the outfit is completely and thoroughly ditching the aforesaid direct sales model. From here on out, prospective customers will only be able to snag a Gateway PC from retailers, e-tailers and other channel partners. According to the official verbiage, the change will deliver "significant cost savings, ultimately resulting in an improved value proposition for consumers." This all seems to have quite a bit to do with the recent Acer acquisition, with Mark Hill, Acer Group US General Manager, stating that Gateway is "shifting its distribution method to better align with Acer's successful global strategy, which was built upon an indirect model." At this point, we suppose it can't hurt to give it a whirl.

[Via Electronista, image courtesy of The New York Times]

Yeah, we pretty much expected every big box retailer known to man to carry these things, but just in case you were worried about locating a TV converter box in preparation for the upcoming cutover, here's some comforting news. Wal-Mart, Best Buy, Circuit City, Kmart, RadioShack, Target, Sears and Sam's Club are all on the list to carry equipment necessary for analog TV owners to receive OTA programming after February 2009, and just in case one of the aforementioned giants aren't anywhere near you, around 100 more smaller retailers have been certified to stock 'em. Also of note, you can start the new year off right by reminding your great grandparents (or other family members, too) that they can go on and apply for up to two coupons -- which should arrive around six weeks later -- worth $40 apiece to purchase the required boxes. Or, of course, you could just pick them up a new television this holiday season and be done with it.

[Via BroadcastingCable]

Normally we don't go in for the whole "listening to what surveys say" thing, but when it comes to the cause of questioning the logic behind endless lines of pink gadgets designed to appeal to the female "market," we'll gladly pass on the criticism. There's a clear British slant to the story -- the survey was commissioned by Saatchi and Saatchi after all -- and it would be ludicrous to say that all women find pink / diamond encrusted gadgets and the atmosphere in gadget retail stores patronizing, but it's clear that the technology industry is tipped towards satisfying male buyers. To prevent this post from collapsing into a psychoanalysis of the gender associations with the color pink, we'll open this up to the floor. Gadgets + pink = perfectly ok, or totally patronizing?

Hey wait Microsoft, weren't you supposed to be working on reducing the prices for that other consumer electronics device? The Zune appears to be in the middle of a sale at the moment, as several US retailers have put the price of the portable media player down with reductions being above 20% in the case of Staples's $60-off promotion. We all know how fickle retailers are when it comes to pricing -- if one does it, they all do it -- but surely it's not a great sign for the Zune to get such significant discounts under a year after its launch. This could be an indication of an impending announcement of a successor for the Zune (in which case this price cut is doubleplusgood), but it's not like you know who ever had to lower prices to raise interest in their outgoing PMP models.

[Thanks, Bryan P]

Read - BestBuy ($220)
Read - Amazon ($209)
Read - CircuitCity ($200)
Read - Staples ($190)
Read - Wal-Mart ($199)

Tsk, tsk. Looks like Best Buy will indeed be paying up for the misdeeds involving that dodgy intranet we saw a few months back. Connecticut's attorney general announced a lawsuit against the big box retailer and accused it of "deceiving customers with in-store computer kiosks and overcharging them." Attorney General Richard Blumenthal was quoted as saying that the store "gave consumers the worst deal with a bait-and-switch-plus scheme luring consumers into stores with promised online discounts, only to charge higher in-store prices." The suit seeks "refunds for consumers, civil penalties, court costs, a ban on the practice, and other remedies," and while Best Buy spokespersons are vigorously denying the allegations, Connecticut's consumer protection commissioner even said that there was "certainly an element of deception here." Reportedly, the in-store kiosks were somehow an "alternate way to get information about products," but when that information ends up costing your customers more than they should be paying, we doubt the judge will look kindly upon it.

It's no secret that you and your loved ones will probably drop some serious coin this holiday season (Black Friday in particular, we're sure), and while future repair costs may cross your mind, Consumer Reports recommends that you brush off that extended warranty those big box retailers will be shoving in your cart. Stores like Best Buy typically don't garner massive profits from just selling the snazzy new LCD or LCoS televisions, but "around 50 percent" of the extended warranty's pricetag goes straight to their pocket, and rarely do consumers need the coverage until after it's up. Studies have shown that most major breakdowns occur after the warranty period expires, and that in most cases, the repairs cost "about the same" anyway. Two potential exceptions were RPTVs and laptops Apple computers. The report stated that RPTVs have erroneously high repair bills and can be difficult to ship / move when the time comes for fixin', and since Apple's machines only come with "90 days of phone support," it was recommended that you pick up that AppleCare box with your purchase. Notably, studies found that notebook damage didn't occur nearly as much as generally believed, especially during the first year or three when the warranty was in effect. Nevertheless, it's estimated that non-savvy consumers will drop a combined $1.6 billion on fruitless warranties this year, so just be sure you're not one of 'em, cool?