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GamesIndustry.biz has published an interesting think-piece featuring SOE's Laralyn McWilliams. McWilliams, former creative lead on Free Realms, says that free-to-play firms relying heavily on metrics to define their development roadmap may come up short. "There's no measuring spoon for love. You...

1 year ago 0 Comments
February 12, 2014 at 4:45PM
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. If you create a guild with a very specific type of player in mind, keeping those players should be easy, right? As one guild leader ...

1 year ago 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Mists of Pandaria represents a unique and unprecedented era for guilds. It will be the first time in WoW's long history that a playe...

2 years ago 0 Comments
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As I mentioned in our coverage of the EVE Online Fanfest, the best part of the experience for me was discussing EVE with players who are as involved in and enthusiastic about the game as I am. On my first night there, I got into a fascinating discussion with a few players on a topic I hadn't real...

3 years ago 0 Comments
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I'm going to share with you something I've struggled with and then ask for your professional opinion, Internet Friends. As a natural altoholic, I'm forever filling up my character select screen with a wide variety of heroes. And by heroes, I mean "experiments." Having a main is all fine and dandy, ...

4 years ago 0 Comments
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We get lots of email from our readers trying to find their way though WoW. I'd like to take a moment to answer a question about membership retention. This also builds on a previous response regarding the trials and tribulations of starting a guild. Hi I been reading your posts and listening to the p...

5 years ago 0 Comments
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It's curious how the exact same data can be taken as brilliant news, confirming a game's enduring appeal, and terrible news, dooming the game to oblivion, depending upon who you ask. Take Age of Conan, for example. Not so long ago, we saw a video that confirmed AoC's current subscribers at around th...

6 years ago 0 Comments
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There's plenty of doom and gloom discussion surrounding Funcom's Age of Conan. The hours played and reported by X-fire users plummeted since it hit desktops. Possibly the wackiest and most critical bug ever seen in an MMOG ever won't be fixed anytime soon. Unfinished content has diminished Age of ...

6 years ago 0 Comments
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Tank Talk is WoW Insider's new raid-tanking column, promising you an exciting and educational look at the world of getting the stuffing thrashed out of you in a 10- or 25-man raid. The column will be rotated amongst Matthew Rossi (Warrior/Paladin), Adam Holisky (Warrior), Michael Gray (Paladin), ...

6 years ago 0 Comments
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The conventional wisdom in any service-driven industry is that it's far, far cheaper to retain an existing customer than to recruit a new one. This is especially true in the MMOG industry, where your business model is largely dependent on maintaining a long-term subscriber base. The concept also a...

6 years ago 0 Comments
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Image retention, the kids call it "burn-in" on the street, is something every flat-panel has to deal with. HD Guru dug up a case involving not a plasma but, gasp, an LCD. It seems like logos were "burned" into the the right of the screen. The issue is something that rarely pops up -- even more...

7 years ago 0 Comments