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GamesIndustry.biz has published an interesting think-piece featuring SOE's Laralyn McWilliams. McWilliams, former creative lead on Free Realms, says that free-to-play firms relying heavily on metrics to define their development roadmap may come up short. "There's no measuring spoon for love. You c...

February 12th 2014 at 4:45pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. If you create a guild with a very specific type of player in mind, keeping those players should be easy, right? As one guild leader fo...

March 4th 2013 at 12:00pm 0 Comments
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Flurry has looked at app engagement and retention with its great series of reports on app usage, and the company has now returned to the subject in a new release. This time, the mobile advertising firm looks at app retention within certain categories to see which kinds of apps users are able to...

October 22nd 2012 at 9:00pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Mists of Pandaria represents a unique and unprecedented era for guilds. It will be the first time in WoW's long history that a player...

August 27th 2012 at 9:00am 0 Comments
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The latest Flurry report has an interesting insight for app developers. Over the last few years, as apps have gained more and more attention and users, discovery has been one of the biggest issues developers face: Most devs spend a lot of their time post-release just trying to tell as many peop...

October 31st 2011 at 7:00pm 0 Comments
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As I mentioned in our coverage of the EVE Online Fanfest, the best part of the experience for me was discussing EVE with players who are as involved in and enthusiastic about the game as I am. On my first night there, I got into a fascinating discussion with a few players on a topic I hadn't real...

April 3rd 2011 at 6:00pm 0 Comments
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I'm going to share with you something I've struggled with and then ask for your professional opinion, Internet Friends. As a natural altoholic, I'm forever filling up my character select screen with a wide variety of heroes. And by heroes, I mean "experiments." Having a main is all fine and dand...

February 20th 2011 at 8:00am 0 Comments
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We get lots of email from our readers trying to find their way though WoW. I'd like to take a moment to answer a question about membership retention. This also builds on a previous response regarding the trials and tribulations of starting a guild.Hi I been reading your posts and listening to the...

May 27th 2009 at 9:00am 0 Comments
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It's curious how the exact same data can be taken as brilliant news, confirming a game's enduring appeal, and terrible news, dooming the game to oblivion, depending upon who you ask. Take Age of Conan, for example. Not so long ago, we saw a video that confirmed AoC's current subscribers at around th...

September 10th 2008 at 8:00am 0 Comments
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There's plenty of doom and gloom discussion surrounding Funcom's Age of Conan. The hours played and reported by X-fire users plummeted since it hit desktops. Possibly the wackiest and most critical bug ever seen in an MMOG ever won't be fixed anytime soon. Unfinished content has diminished Age of C...

July 8th 2008 at 9:00pm 0 Comments
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Tank Talk is WoW Insider's new raid-tanking column, promising you an exciting and educational look at the world of getting the stuffing thrashed out of you in a 10- or 25-man raid. The column will be rotated amongst Matthew Rossi (Warrior/Paladin), Adam Holisky (Warrior), Michael Gray (Paladin), a...

June 5th 2008 at 11:15pm 0 Comments