Last week, between extended PS3 sessions, we got a chance to sit down with Sony Computer Entertainment America's Senior Vice President of Marketing, Peter Dille, who chatted candidly with us about Sony's ambitions (and failures) in the market, design decisions made with the console, and where the PlayStation platform is going both handheld and console.Thanks for meeting with me today. So I think maybe my biggest question right now is the amount of consoles that are coming in to the States and Japan. I mean, they've been getting cut and on launch day and we're now down to 480,000 worldwide?I don't know that there's anything new to talk about there. I'm trying to recall the last public statement about the launch number.
Last one, I think, was last week. Japan went down by something like 20,000 units.Yeah, I think that's right. There's not a whole lot to add in terms of the public position there. We've kinda gone on record to say Blu-ray has been a challenge to manufacture. I think Jack [Tretton, co-chief operating officer of Sony Computer Entertainment of America] had some comments about that recently. I think the good news is we'll focus on day one, and then making sure there's a steady flow of hardware in weeks two, three, and four, and consumers don't have any big draws out of stock. So, that's kinda what we'll focus on, and as I said, we're gonna monitor that on a day by day, week by week basis, and steer the production based on each territory. What we know is that demand is going to outstrip the supply for some time.
So, it's really -- it's a high class problem, and we'd rather have this than the alternative. But it's still something that we'll have to deal with, and we don't want consumers to be put off by this. It's one of the reasons we're not encouraging retailers to do reservation lists -- because if we did, we'd probably have situations where a consumer couldn't even get a shot or get in with these things for six or eight months, and that's something that we'd like to avoid.